Why The ‘Fail Fast’ Mantra Needs to Fail

by Mark Suster on March 11, 2010

losing handsYesterday I wrote a post about how much capital your startup should raise.  In that post I was talking about how it is a bad strategy to be underfunded.  In general when capital is available take it (provided it’s on the right conditions and from the best people from whom you can raise).  It’s also bad to raise too much, too early.  If you’re interested in that topic I cover it in the article linked previously.

I made a diversion in the article that I shouldn’t have taken.  I talked about the Silicon Valley memo that has been circulated for the past couple of years that says you should “fail fast.”  What I said was:

“I’ve even heard people repeat this bullsh*t Silicon Valley mantra about “failing fast” which is horse puckey.  The line goes like this, “well at least you know early that your business isn’t going to work and you didn’t have to waste 2 years and $1 million trying to bang your head against a wall.”  That is so self centered it winds me up.  Tell that to the person who wrote you the $50,000 of their hard earned money and entrusted you to try your best.  Fail fast?  How does your brother-in-law feel about that?

And how do you think the next person who’s thinking about writing you a check going to feel about that sort of cavalier attitude with their money?  Fail fast = quit and give up easy = spaghetti against the wall = no clear strategy going into your business = no ability / willingness to try and pivot as market conditions change = easy way out = today’s management mantra that will be laughed at in 10 years.  Who started this meme?  I say define a strategy, test it up front and pivot if you’re not getting the traction you had expected.  Fail fast on your own dime.”

Obviously when a meme like “fail fast” forms and conventional wisdom builds in support of it you’re likely to get attacked for saying, “the emperor has no clothes.”  But I just said it.  Naked.  I shouldn’t have covered it in the last post because I should have stayed focused on the topic of how much money to raise.  Here’s an example of one comment I received,

“So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?”

Nice logic, hey?  If I say “fail fast” isn’t the right strategy then it must be a long, slow release process, right?  I’m not attacking anybody’s religious beliefs.  I’m trying to enter the debate with what I found to be a very destruction guiding principle that young people have started to believe.  The following highlights what I do believe and why fail fast is wrong:

What is the right way to build a startup? [click to continue…]

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This is part of my ongoing series on Raising Venture Capital.

appetizersRecently I’ve been debating with a number of young startup companies that are raising money in the next few months, “what is the right amout of capital to raise at a startup?”

It’s a tricky question with no clear answer.  There are trade offs.  And it obviously depends on the kind of business you’re building.  Let me assume for this discussion it’s a garden variety 2010 IT or Internet business (as opposed to something requiring capital equipment or a life sciences project).  Any answer will be subjective and any real answer will just be explaining the tradeoffs to you.

On the upper end I’ve spoken openly on many occasions that I think that raising too much money too quickly can be destructive.  It’s like adding rocket fuel to space ship before you’re sure that it’s pointing in the right direction for take off (or even if all of the people on board are qualified to take this into outer space).  It places undue pressure early in the company’s history to “do big things” when sometimes what is warranted is more prudence.  It also takes options off the table if you eventually find out that this isn’t a VC backable business.  I’ve spoken about this in a post entitled, “Do you even need VC?” to which the answer for most people is “no.”  If you’re interested in that topic the link also has a short video I did on the topic for Fox Business News.

But the lower end also has risks.  I’ve seen too many entrepreneurs try to do things on the cheap.  I know the standard line, “I want to do a small round now and raise a larger round later when we get A,B,C deal done and I can raise at a higher valuation.”  If it works you’re a hero.  But there are also problems / risks:
- the funding environment might change dramatically – there may never be a next round (see: March 2000, September 11, 2001 and September 2008)
- you may hit unexpected bumps in the road yourself making the next round tough
- there may be major competitive changes in the market that makes your next funding round hard (e.g. Google suddenly makes your product category free)
- you might do a great job in a great market but a competitor raises $3 million when you raised $500,000 and suddenly you have to compete with them

I’ve even heard people repeat this bullsh*t Silicon Valley mantra about “failing fast” which is horse puckey.  The line goes like this, “well at least you know early that your [click to continue…]

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How to Quit Your Job

March 10, 2010

File this under entrepreneurial advice
I know that this will sound like a random post topic for startup advice but I promise it’s relevant.  You actually need to give advice to nearly every employee whom you offer a job to on how to best quit their job.  This is important to improve conversion rates of accepted [...]

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Should You Blog? (yes, and here’s how …)

March 8, 2010

I guess let’s file this under sales & marketing advice.
I recently wrote a piece for Mashable on how to create a company blog.  Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there.  I have a very detailed [...]

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Social Discovery – What I Love about @plancast

March 8, 2010

I’ve been enjoying using Plancast over the past month or so.  I’m not an investor and though I wouldn’t rule it out in the future I’m not currently looking at the company.
Just wanted to get that out of the way up front so I won’t look like a vested-interest fanboy.  In fact, for the research [...]

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What’s it Like Being a VC?

March 6, 2010

One of the questions I’m most often asked is, “what’s it like being a VC?”  I’ve been a VC for nearly 3 years now.  Since I answer this all the time anyway I thought it might make an interesting blog post.  I always start my answer to this question with, “you’d have to be a [...]

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Open Angel Forum San Fran – Team Calacanis Raises the Bar

March 5, 2010

I attended the inaugural Open Angel Forum in Los Angeles back in January and wrote about it here.  Jason Calacanis started this initiative in response to the pay-to-play network of angel events that he despised.  I’m a huge supporter of his initiative to help end this practice.
The first event was a big success and brought [...]

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Making The Most out of Sitting on Panels

March 3, 2010

Many of us in the technology, media and VC world sit on panels at lot.  Many of them are painfully boring.  It’s a shame since it’s such a golden opportunity for you to build awareness with your audience for who you are and what you do.  And it’s a surprisingly great way to meet people [...]

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I’m Moving You to BCC

March 2, 2010

After a few days of controversial blog posts I thought I’d try something more light hearted today.
Fred Wilson once wrote about the topic of how to introduce two people who don’t know each other via email.  He called it the “double opt-in introduction.”  He talks about the stuggles of email introductions when you’re dealing at [...]

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The Entrepreneur Thesis

March 1, 2010

Have you subscribed yet to my feed on Feedburner or do you want it delivered by email?  I know that people prefer to use Twitter as their RSS feed these days but wanted to remind anybody else that you can still get the traditional feed.
I was going to save this post for a while but [...]

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