Comments on: The Case for In-Stream Advertising

By: Advertising Wants to be Measurable – An Investment Thesis | CloudAve

Advertising Wants to be Measurable – An Investment Thesis | CloudAve — Tue, 23 Feb 2010 17:38:56 +0000

[...] you want to read more of my views on this topic I’ve covered it here and here. But today’s post is meant to be more broadly on the topic of what I’m looking for in [...]

By: Paddu Govindaraj

Paddu Govindaraj — Thu, 10 Dec 2009 23:17:28 +0000

There is nothing called 'free lunch'; some one has to pay for it. Advertising is the only way to sustain the social media / networking tools. In my opinion, advertisement based model reduces the pricing of the services. If people look for advertisement free public television, then everything should be run by the government. Then we all know what the result will be !

By: Podsumowanie tygodnia

Podsumowanie tygodnia — Sat, 28 Nov 2009 22:27:20 +0000

[...] ciekawych argumentów obu stron polecam post Roberta Scoble (przeciwny reklamom w tweetach) i post Marka Sustera (wspierającego ideę takich [...]

By: The Next Web’s Weekly Recap

The Next Web’s Weekly Recap — Fri, 27 Nov 2009 21:25:04 +0000

[...] both sides of the issue I recommend reading Robert Scoble’s post (against in-tweet ads) and Mark Suster’s post (for in-tweet [...]

By: msuster

msuster — Fri, 27 Nov 2009 16:13:52 +0000

Yes. Our goal is to keep the ads clearly denoted and to keep the quality high.

By: msuster

msuster — Fri, 27 Nov 2009 16:13:22 +0000

Thanks, Jenny. I'll try not to disappoint

By: watch one tree hill online

watch one tree hill online — Fri, 27 Nov 2009 09:27:00 +0000

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By: scheng1

scheng1 — Thu, 26 Nov 2009 12:31:22 +0000

As a blogger, I agree with the points about monetizing. The ads are only irritating to those who are not searching for products and services. They are useful to the consumers in the shopping mood.

By: Stone Atwine

Stone Atwine — Wed, 25 Nov 2009 10:36:01 +0000

Nice write up. I like letting the market decide what's good for them.

People are up in arms just because twitter ads have just began. They said the same about blog ads.

I believe if a company/individual doesn't follow standards and ethics while advertising on twitter, they will automatically suffer. People aren't stupid.

By: John Dugan

John Dugan — Tue, 24 Nov 2009 23:05:40 +0000

Completely agree with Justyn. Point 3 is the real sticking point in my view – this is where the in-stream model has legs. Though, I do believe that Google would argue that adsense does in fact reward the content creator and that many online publishers make a living/generate supplementary revenues through adsense.

To me, Twitter is simply word of mouth on steroids. I do not look at it as a content publishing platform. I view it is more of a ratings platform. If you produce great online content, Twitter is fastest way to spread it. While I welcome the opportunity to make some coin from twitter, it doesn't piss me off that I not making money the Google SERPs.

I think your outlook and spot on – letting the market decide encourages innovation. Like you said spammy @ replies infringe on my user experience far more than in stream ads.