What Makes an Entrepreneur? Perspiration (6/11)

PushThis is part of my new series on what makes an entrepreneur successful.  I originally posted it onVentureHacks, one of my favorite websites for entrepreneurs. If you haven’t spent time over there you should.

I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.  I then covered Street SmartsAbility to PivotResiliency and Inspiration.

Lucas Daily made the comment:

I’m a little disappointed. I agree with every part of the article, but I was hoping for some discussion about inspiration in the idealism/activism sense, and less the charisma sense.

When looking for great entrepreneurs for me it’s not sufficient to find a large dose of one or two attributes.  As I’ve said previously, tenacity without flexibility in approach (pivot) doesn’t produce great results.  Neither does an inspirational leader who doesn’t get things done.  We all know the type: they’re great on stage at conference but they spend all their time on the circuit.  They’re great in front of our largest customers but you try to keep them away from your staff so they don’t get things off course by throwing in recommendations and then not following through on delivery.  A great leader requires both Inspiration and Perspiration.

If you haven’t seen Invictus yet (here’s the trailer) you should. It chronicles some of the first year in office of Nelson Mandela.  He worked so hard that he passed out from exhaustion.  His secret service bodyguards complained that they didn’t have enough breaks.  He was tireless in advocating his positions.

6. Perspiration – The most poignant quote for this attribute comes from Thomas Edison, “Genius is one per cent inspiration and ninety-nine per cent perspiration.”  Well for entrepreneurs it’s probably a healthy dose of both.  I know you think a VC would take for granted that all entrepreneurs work hard but you can tell the difference between those that see this as merely a slightly longer version of their last big job and those that are maniacal about what they’re doing.  My favorite example is Jason Nazar, the CEO of DocStoc.  There’s no ‘off button’ on this guy.  He’s always open for business.  If I’m up super late trying to crank out work I often get IM messages from Jason at 1am.  He attends many social events in the LA scene but he seems to always go back to the office afterward.

There was a recent TechCrunch UK article  by an anonymous VC (yes, I think posting anonymously is chicken shite) that talked about the work ethic of European tech companies versus those Silicon Valley.  I retweeted this article and get some people in Europe telling me it was unfair.  It’s not.  The reality is that many Silicon Valley entrepreneurs / companies are obsessive and maniacal about their businesses in the way that many others around the world are not.  It’s not just Europe.  We get the same criticism in Los Angeles.

But that  doesn’t have to be you.  If you want a safe job or a balanced job don’t be an entrepreneur.  I recently posted some startup advice about the need for entrepreneurs to have a bias toward action or JFDI (a play on the Nike slogan).  Well the second sign I had on the wall of my first startup was SITE.  Ask anybody who worked with me.  It stood for “Sleep is the Enemy.”  I honestly believe that in this hyper-connected global economy where technology has leveled the playing field it is unfortunately what it takes to be number 1.  And the other harsh fact is that in the tech world it seems that the largest company gets the most outsized returns.

For every person who comes into my office with a good idea I respond, “Don’t worry about your failure, worry about your success.  If you fail, you move on.  But if your good idea pops big time then trust me there will be three PhDs from Stanford sharing a cheap apartment in San Jose working around the clock to beat you.  They’ll be eating Ramen (OK, I usually say Taco Bell, but that’s just me …) every night and saving their pennies to pour into the company.”  You’ll get over your failed company.  You’ll never get over coming up with a great idea, getting initial traction and watching someone else get all the glory (and financial returns).

It may be unfair, but it’s the reality of capitalism.  It’s the dynamic that drives innovation.  In the future they won’t only be in San Jose but also in Shanghai, Seoul and Bangalore.  If you’re not prepared to be “all in” then you’re not prepared to build a huge company.  You think Marc Benioff built Salesforce.com into a multi-billion company by having a good idea?  Sure, he’s a phenomenal speaker, but I can tell you from having been on the inside that even now this guy never shuts off.  He’s driven.  He creates the success at Salesforce.com.  He’s a billionaire and he still works harder than many startups.  Are you willing to go that hard for that long?

Posted in Startup Advice
  • http://www.elieseidman.com Elie Seidman

    only the paranoid survive and it's a total marathon, not a sprint. I could not agree more about the point about balance (or lack thereof, specifically) – the one thing that is universally true about good entrepreneurs is that they never shut it off. That's probably the most exhausting part about being an entrepreneur – it's always your own neck on the line. And if you already successful but still driven, it's not about making more money as the measure – it's about winning as the measure. If Benioff loses, it won't change his lifestyle but it will impact his psyche because he lost in the big game. More than anything, you need the drive to always want to win. Not for a day or a week but forever. It's not like college where you get an A in a class and it's over. This is a class you have to constantly get A's in – every day, every week, every month. When you stop, you get punted by the new kid who wants to beat you.

  • http://www.mobilgistix.com Johann Blake

    “…three PhDs from Stanford sharing a cheap apartment in San Jose working around the clock…eating Taco Bell”?? Wow, I thought I had it tough living out of a garage and buying Kraft Macaroni and Cheese only when it went on sale :-)

  • http://www.twitter.com/alexismichelle alexismichelle

    Thanks for reading the piece. I've read Outliers a few times, but definitely wouldnt mind picking up again. That story about the beatles is incredible, there really is no replacement for hard work. The thing that I think most people forget, however, is that when you are doing what you love, doing that one thing that you cant imagine NOT doing, it doesn't feel like “work.” The perspiration is a pleasure.

    Thanks also for the recommendation of Anvil. I havnt seen, but will definitely check out!

  • http://chrisdrit.posterous.com/ ChrisDrit

    “You’ll never get over coming up with a great idea, getting initial traction and watching someone else get all the glory (and financial returns).”

    I see what your saying about MySpace feeling the pinch from Facebook, but I think in that example MySpace was able to achieve glory/financial returns (for a bit of time) before getting pushed out?

    Your Bedrock example is good, although it's still so early with them, nobody's had the glory/financial returns yet (unless I'm just not aware of it) – but if they can pull off what they want to do, they'll destroy the existing ad network paradigm and make all of the existing ad networks feel that pain :)

    I'm still digging around, I would like to find some of the people behind such stories, talk to them, read their blogs, get into their heads and learn a bit about all of that from their personal experience…

    Maybe another example would be Google (a big example like MySpace and Facebook) – they came up with a better way to search and none of the existing search engines would give them the time of day, so they started their own (a success story we all know).

    How often do you find that the folks in startup land experience this and then fade away never to return and try again? Greater than 50%?

  • http://www.vumedi.com Roman Giverts

    This would be a good post sometime.. dating & family. Really different that what i've seen on the other blogs, but INCREDIBLY relevant to being an entrepreneur.

    You started dating before your first company, but let me guess, she never talked about getting married before your first company ;-)

  • http://www.dantiernan.com/blog/ dantinpa

    Benioff is a great example. I never worked with him, but was amazed at how late he came to the party, but still claimed ownership to the ASP/SaaS model and grew into it. There were plenty of people ahead of him – Rightnow started two years before SF started and they were often mentioned in the same context in 2000, but the gap widened quickly.

  • http://shanacarp.com/essays ShanaC

    I agree with the overwork here. It is possible to overwork. And I think finding balance is very possible. it's going to be a constant zen like movement, but I keep getting remind when Caterina Fake out forward earlier that many startups overwork themselves to what end?

    Most people don't stop to think about what they are working towards. A moment of reflection could make all the difference.

  • http://www.elieseidman.com Elie Seidman

    only the paranoid survive and it's a total marathon, not a sprint. I could not agree more about the point about balance (or lack thereof, specifically) – the one thing that is universally true about good entrepreneurs is that they never shut it off. That's probably the most exhausting part about being an entrepreneur – it's always your own neck on the line. And if you already successful but still driven, it's not about making more money as the measure – it's about winning as the measure. If Benioff loses, it won't change his lifestyle but it will impact his psyche because he lost in the big game. More than anything, you need the drive to always want to win. Not for a day or a week but forever. It's not like college where you get an A in a class and it's over. This is a class you have to constantly get A's in – every day, every week, every month. When you stop, you get punted by the new kid who wants to beat you.

  • http://www.trafficspaces.com Niyi

    “running over grown men like they were children”..
    easy mate.. no need to rub it in.. some of us are still trying to put those memories behind us.

    Lomu was a top notch player though. I have nothing but respect for him

  • http://chrisdrit.posterous.com/ ChrisDrit

    “Most people don't stop to think about what they are working towards. A moment of reflection could make all the difference.”

    Work smarter not harder – I agree with your statements, I think you hit the nail on the head.

    @Tristan “Course…in a startup, I suppose you can't delegate” – your right, I think some of the successful ones figure out which *overwork* will accomplish the most for that time spent – most of the time I see people just-put-in-too-much-work without thinking and it's unfortunately the wrong *overwork* to be doing…

  • http://www.twitter.com/alexismichelle alexismichelle

    Thanks for reading the piece. I've read Outliers a few times, but definitely wouldnt mind picking up again. That story about the beatles is incredible, there really is no replacement for hard work. The thing that I think most people forget, however, is that when you are doing what you love, doing that one thing that you cant imagine NOT doing, it doesn't feel like “work.” The perspiration is a pleasure.

    Thanks also for the recommendation of Anvil. I havnt seen, but will definitely check out!

  • http://bothsidesofthetable.com msuster

    LOL. You got me! ;-)

  • http://bothsidesofthetable.com msuster

    I think the fact that the “complete package” of an entrepreneur is so difficult is why so few people are actually great CEOs. That's OK. Most people are best in point roles like running product management, marketing, tech, sales, etc. Having the whole set of attributes is very rare.

  • http://bothsidesofthetable.com msuster

    Rahul, I think ambition is sort of a given. You must have ambition or nothing else is possible. But we meet people with ambition all the time who are not tenacious when it comes to follow up or who are ambitious but fold at the first signs of real adversity. So in a way you're totally right that ambition is required. I consider it the first step in a geometry proof. Given.

  • http://bothsidesofthetable.com msuster

    My kids eat that weekly! What are you talking about? Kraft Mac n' Cheese rocks!

  • http://bothsidesofthetable.com msuster

    Well, he was pretty early, though. And the thing Benioff got right is this: when the dot-com crash came everybody cut marketing completely. Marc doubled down and therefore when you're the only person screaming in a silent room you get heard. Salesforce rose above the silence and grew rapidly when there was less competition. The rest is history.

  • http://bothsidesofthetable.com msuster

    I think Marc's yardstick is Larry Ellison. So even though Marc is super successful he is still probably chasing a bigger goal. And it's a pretty high water mark to achieve!

  • http://www.davidblerner.com davidblerner

    sorry Niyi…. I'm sure it's a painful memory…. Lomu was just unstoppable that day… Carling and co. valiantly tried what they could… -dave

  • http://www.elieseidman.com Elie Seidman

    That's the thing about competition, there is always someone bigger, better, etc.. Every person has their cut off where they feel like they've achieved enough. No right answers there.

  • http://chrisdrit.posterous.com/ ChrisDrit

    “You’ll never get over coming up with a great idea, getting initial traction and watching someone else get all the glory (and financial returns).”

    I see what your saying about MySpace feeling the pinch from Facebook, but I think in that example MySpace was able to achieve glory/financial returns (for a bit of time) before getting pushed out?

    Your Bedrock example is good, although it's still so early with them, nobody's had the glory/financial returns yet (unless I'm just not aware of it) – but if they can pull off what they want to do, they'll destroy the existing ad network paradigm and make all of the existing ad networks feel that pain :)

    I'm still digging around, I would like to find some of the people behind such stories, talk to them, read their blogs, get into their heads and learn a bit about all of that from their personal experience…

    Maybe another example would be Google (a big example like MySpace and Facebook) – they came up with a better way to search and none of the existing search engines would give them the time of day, so they started their own (a success story we all know).

    How often do you find that the folks in startup land experience this and then fade away never to return and try again? Greater than 50%?

  • Roman Giverts

    This would be a good post sometime.. dating & family. Really different that what i've seen on the other blogs, but INCREDIBLY relevant to being an entrepreneur.

    You started dating before your first company, but let me guess, she never talked about getting married before your first company ;-)

  • http://shanacarp.com/essays ShanaC

    I agree with the overwork here. It is possible to overwork. And I think finding balance is very possible. it's going to be a constant zen like movement, but I keep getting remind when Caterina Fake out forward earlier that many startups overwork themselves to what end?

    Most people don't stop to think about what they are working towards. A moment of reflection could make all the difference.

  • http://www.trafficspaces.com Niyi

    “running over grown men like they were children”..
    easy mate.. no need to rub it in.. some of us are still trying to put those memories behind us.

    Lomu was a top notch player though. I have nothing but respect for him

  • http://chrisdrit.posterous.com/ ChrisDrit

    “Most people don't stop to think about what they are working towards. A moment of reflection could make all the difference.”

    Work smarter not harder – I agree with your statements, I think you hit the nail on the head.

    @Tristan “Course…in a startup, I suppose you can't delegate” – your right, I think some of the successful ones figure out which *overwork* will accomplish the most for that time spent – most of the time I see people just-put-in-too-much-work without thinking and it's unfortunately the wrong *overwork* to be doing…

  • http://bothsidesofthetable.com msuster

    LOL. You got me! ;-)

  • http://bothsidesofthetable.com msuster

    I think the fact that the “complete package” of an entrepreneur is so difficult is why so few people are actually great CEOs. That's OK. Most people are best in point roles like running product management, marketing, tech, sales, etc. Having the whole set of attributes is very rare.

  • http://bothsidesofthetable.com msuster

    Rahul, I think ambition is sort of a given. You must have ambition or nothing else is possible. But we meet people with ambition all the time who are not tenacious when it comes to follow up or who are ambitious but fold at the first signs of real adversity. So in a way you're totally right that ambition is required. I consider it the first step in a geometry proof. Given.

  • http://bothsidesofthetable.com msuster

    My kids eat that weekly! What are you talking about? Kraft Mac n' Cheese rocks!

  • http://bothsidesofthetable.com msuster

    Well, he was pretty early, though. And the thing Benioff got right is this: when the dot-com crash came everybody cut marketing completely. Marc doubled down and therefore when you're the only person screaming in a silent room you get heard. Salesforce rose above the silence and grew rapidly when there was less competition. The rest is history.

  • http://bothsidesofthetable.com msuster

    I think Marc's yardstick is Larry Ellison. So even though Marc is super successful he is still probably chasing a bigger goal. And it's a pretty high water mark to achieve!

  • http://www.davidblerner.com davidblerner

    sorry Niyi…. I'm sure it's a painful memory…. Lomu was just unstoppable that day… Carling and co. valiantly tried what they could… -dave

  • http://www.elieseidman.com Elie Seidman

    That's the thing about competition, there is always someone bigger, better, etc.. Every person has their cut off where they feel like they've achieved enough. No right answers there.

  • http://richineverysense.blogspot.com/ scheng1

    Sleep is the enemy, except when you get inspiration from your dream

  • http://richineverysense.blogspot.com/ scheng1

    Sleep is the enemy, except when you get inspiration from your dream

  • http://blog.startupsquare.com Tristan Kromer

    Shana and Chris,

    Very good observations. Yes, I think that is key. A moment of reflection to figure out what is worth doing can make a huge amount of difference. I can only hope that I find this skill under the tree from Santa this year.

    Merry Christmas to everyone!

  • http://blog.startupsquare.com Tristan Kromer

    Shana and Chris,

    Very good observations. Yes, I think that is key. A moment of reflection to figure out what is worth doing can make a huge amount of difference. I can only hope that I find this skill under the tree from Santa this year.

    Merry Christmas to everyone!

  • http://www.ecoelectrons.com Rahul

    Yeah it is the first step like you say. To prove that the ambition is genuine, it must be demonstrated through tenacity, resilience and the other qualities.

  • http://twitter.com/rahul2084 Rahul

    Yeah it is the first step like you say. To prove that the ambition is genuine, it must be demonstrated through tenacity, resilience and the other qualities.

  • http://www.SensorWareSystems.com kdelin

    (Slightly off topic) Have not read OUTLIERS but do know something about the Beatles. My favorite story about them is that when Lennon met McCartney, Lennon knew McCartney was going to challenge him musically as he played better than Lennon. So Lennon had a choice: reject McCartney from his band and let himself (Lennon) be stronger, or bring McCartney in and let the band be stronger. Lennon even phrased it this way. That's pretty effective management strategy right there and shows a lot of insight from a mere 16 year old! (I've often thought one could right a good leadership book based on the history of the Beatles.)

  • http://www.SensorWareSystems.com kdelin

    (Slightly off topic) Have not read OUTLIERS but do know something about the Beatles. My favorite story about them is that when Lennon met McCartney, Lennon knew McCartney was going to challenge him musically as he played better than Lennon. So Lennon had a choice: reject McCartney from his band and let himself (Lennon) be stronger, or bring McCartney in and let the band be stronger. Lennon even phrased it this way. That's pretty effective management strategy right there and shows a lot of insight from a mere 16 year old! (I've often thought one could right a good leadership book based on the history of the Beatles.)

  • jmvfernandes

    Great series. I am really curious as to what's next.

    As to hard work and no sleep, perspiration, etc. During my first Masters degree I did not sleep 11 nights in one quarter and 5 of which were in a row. I learned then that there is such thing as not enough sleep and too much work – that was 12 years ago. My first company when I was 19 I once did not sleep 3 nights in a row and did not eat, drink or go to the restroom. I scored a big project and a kidney failure…great stories to tell but nothing I would advise other people to try.
    Since I have learned to pace (I am now training for the marathon…and have been a casual runner for long as a method to train my patience and pacing). Pace is very important, and anyone knows it who has perspired and fell flat from overdoing it has felt the heartache of not being able to keep up. After my 5 straight nights ordeal I learned that one can go forever with almost no sleep but productivity does suffer. So does good judgment. Starting up my company this was extremely useful. I had 2 babies at home, a PhD to finish and a team of developers +9 hours away. I often sleep 3-4 hours a night and about two 20-30 minute cat naps during the day :) …and, I do work…not spend time on facebook and such things – all things aside, I am proud to always find time for everything and keep a priority list – talk about a needed ability, the ability to prioritize (it's a lifelong project)…

  • http://anticipare.blogspot.com/ Jose daVeiga

    Great series. I am really curious as to what's next.

    As to hard work and no sleep, perspiration, etc. During my first Masters degree I did not sleep 11 nights in one quarter and 5 of which were in a row. I learned then that there is such thing as not enough sleep and too much work – that was 12 years ago. My first company when I was 19 I once did not sleep 3 nights in a row and did not eat, drink or go to the restroom. I scored a big project and a kidney failure…great stories to tell but nothing I would advise other people to try.
    Since I have learned to pace (I am now training for the marathon…and have been a casual runner for long as a method to train my patience and pacing). Pace is very important, and anyone knows it who has perspired and fell flat from overdoing it has felt the heartache of not being able to keep up. After my 5 straight nights ordeal I learned that one can go forever with almost no sleep but productivity does suffer. So does good judgment. Starting up my company this was extremely useful. I had 2 babies at home, a PhD to finish and a team of developers +9 hours away. I often sleep 3-4 hours a night and about two 20-30 minute cat naps during the day :) …and, I do work…not spend time on facebook and such things – all things aside, I am proud to always find time for everything and keep a priority list – talk about a needed ability, the ability to prioritize (it's a lifelong project)…

  • michaeljprichard

    Ironically, it seems as you get older and, hopefully, wiser you have less time!

    I have a wife, a new 8 month old, run a consulting business (my bread and butter) at the same time as trying to launch a new idea (eats my bread and butter :) ). I definitely sleep less. This has been the biggest struggle for me. I want to be there for my family so I definitely try to fit it all in.

    That being said, I do sometimes worry that the 3 guys fresh from Stanford are going to beat me. The question I think is is there really any way you can work that “hard” after you have a family? Maybe the trick is to work smarter and more efficiently. I find a lot of my struggle is time management and focusing on what is important. Possibly figuring out how to be less distracted with less important tasks can help family entrepreneurs compete?

  • thomsinger

    My wife told me once “you work all the time, or think about work… but it is okay because it is also you hobby… you like it this way”. I had a friend ask me when I would quit chasing my dreams…. he wondered at what point I should give up. My answer was that the only thing I knew for sure was that 100% of those who quit do NOT reach their goal. I love getting up and trying to figure out the path to growing my business each day.

  • michaeljprichard

    Ironically, it seems as you get older and, hopefully, wiser you have less time!

    I have a wife, a new 8 month old, run a consulting business (my bread and butter) at the same time as trying to launch a new idea (eats my bread and butter :) ). I definitely sleep less. This has been the biggest struggle for me. I want to be there for my family so I definitely try to fit it all in.

    That being said, I do sometimes worry that the 3 guys fresh from Stanford are going to beat me. The question I think is is there really any way you can work that “hard” after you have a family? Maybe the trick is to work smarter and more efficiently. I find a lot of my struggle is time management and focusing on what is important. Possibly figuring out how to be less distracted with less important tasks can help family entrepreneurs compete?

  • thomsinger

    My wife told me once “you work all the time, or think about work… but it is okay because it is also you hobby… you like it this way”. I had a friend ask me when I would quit chasing my dreams…. he wondered at what point I should give up. My answer was that the only thing I knew for sure was that 100% of those who quit do NOT reach their goal. I love getting up and trying to figure out the path to growing my business each day.

  • http://twitter.com/westbrianm Brian West

    Ya know Mark, I'm not in the hunt as a tech startup, but I am hungry as a independent business owner. Thanks for the straight talk.

  • http://twitter.com/westbrianm Brian West

    Ya know Mark, I'm not in the hunt as a tech startup, but I am hungry as a independent business owner. Thanks for the straight talk.

  • http://www.everyonelovestea.com Tyler

    my co-founder shared this link with me. very poignant article!

  • http://www.everyonelovestea.com Tyler from Everyone Loves Tea

    my co-founder shared this link with me. very poignant article!


Mark Suster is a 2x entrepreneur who has gone to the Dark Side of VC. He joined GRP Partners in 2007 as a General Partner after selling his company to Salesforce.com. He focuses on early-stage technology companies. Read more about Mark.

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