The Yo-Yo Life of a Tech Entrepreneur – A Cautionary Tale

Posted on Jan 31, 2010 | 94 comments


yoyo

TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog.  This is a slightly longer version and also has an update at the end.

TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world.

Of course articles like these are going to inflame people because not everybody who is running their own business (or aspires to) wants to believe that you need to go all out to compete and win on a global scale.  I agree that not all businesses require this level of dedication and the lifestyle choice isn’t for everybody.  But … global tech does require an absolute, singular commitment level.

Having been through this all before myself I would like to tell a cautionary tale that can happen to the best of us: The Yo-Yo life of the tech entrepreneur.  Mine started this way …

I started my first company in the “go-go years” of the Internet: 1999.  We were based in London.  We raised a seed round of capital in 1999 and our first venture capital round was the first week of March 2000 (e.g. a few days before the wheels came off of the market).  We were immediately thrust into a globally competitive market for B2B collaboration tools.

Our first big institutional round was $16.5 million, which by any normal standards was too much money.  But this was early 2000 and our US competitors had already closed rounds North of $45 million.  They announced their European expansion plans and put pressure on us to feel the need to keep up.

Within a year I hired 92 permanent staff and another 30 full time contractors.  We built 4 products simultaneously to compete with the perceived need to offer end-to-end solutions like our US counterparts.  I was on an airplane 2-3 times / week meeting potential customers, investors, employees, business partners and the press.  I stayed up late every night after a day of meetings doing email until 3am so that I didn’t feel out of touch with our product and sales pipelines.

Dinners were consumed with customers or in hotels and often past 10pm.  Alcohol wasn’t consumed in enormous quantities (ok, well, occasionally it was) but it was an ever present fixture in our socializing.  It also served as the trophy for any big business win.

We had a $40 million round lined up to close in the Autumn of 2000.  But the stock market continued to tank and one of our investors who had committed $12 million pulled out. So I hustled around and convinced a new investor to put in $18 million.  We were now set to close at $46 million in new capital.  The only problem was that the pesky stock market kept declining and that new investor pulled out.  Fawk!

I canceled my first ever extended family trip to Hawaii less than a week before going.  My family went without me.  This no doubt upset my mom but luckily my girlfriend (now my wife) saw what I was going through and understood.  I flew from San Diego (where I was visiting for Thanksgiving) to New York to persuade investors to stick with us.  I then caught the red eye the same night to Paris to meet our investors there.  I took the night train that night to London to try and hold investors firm.  I didn’t sleep much for days on end.

We worked out a plan to merge our company with another European competitor, raise money from both sets of investors, cut the cost base and live to fight another day.  I had very little cash in the bank yet the stories were still coming out about how we were going to change the world of online engineering and construction.  The investors of our competitor agreed to a merger and we were going to raise $15 million between the two companies.  And at the 11th hour they pulled out.  We were weeks from bankruptcy.  I tell that story in my post about the need for entrepreneurs to show resiliency.

We cut all 30 contractors immediately.  We also cut staff from 92 to 38 in one day and then immediately afterward to 33 employees.  We found a way to make our venture capital last when it shouldn’t have, at around the same time one of my all time favorite New Yorker cartoons was published on this topic.

We found a way to get a round of venture capital closed after all of this.  Our existing investors supported us and a new lead came in.

extremely fatiguedI somehow never really felt stressed during all of this.  At least not externally.  Immediately following the closing of the round I flew out to a big real estate conference in France to meet with prospective customers.  On the trip I nearly collapsed.  I felt dizzy and had an aching in my chest.  I started feeling panic attacks.  I had never had any symptoms like this in my life.

I was now 33 years old.  I had always been very athletic: running half marathons, able to swim 2 miles in a single session, had competed in triathlons, etc.  But a combination of no sleep, late night food, too much alcohol and stress that I didn’t acknowledge started to take its toll.  I had probably gained 15-20 pounds in the previous year.  I had finally appeared on the front cover of a magazine (TornadoInsider – then the top European VC magazine) but I felt so fat in the picture I never sent it to anybody.  I have a stack still sitting in my drawer at home.

I plodded through the conference and went straight to a doctor in London.  I was convinced I was having heart problems.  After an EKG and a treadmill test it turns out that my heart was fine.  The doctor suspected I had ‘acid reflux’ because the symptoms are very similar.

The doctor told me that while I didn’t ever show my anxiety to my friends and colleagues or even acknowledge it myself, my body still went through the stress internally.  How had I let myself get to this point?  If you’re still young I’m sure you think it would never happen to you – you’re fit, right?  Age and life catches up with you.  I was you, too.

I immediately cut out all most of the things the doctor ordered: coffee, orange juice and spicy foods.  I cut down on the volume of food that I ate at any one sitting.  I cut back dramatically on alcohol but wasn’t prepared to totally give up red wine.

My life changed dramatically.  I took up running again.  I woke up extra early (often before 6am) to get my runs in.  I still traveled for work all the time but I planned runs everywhere I went.  It was awesome.  I got to see more of the cities and not from a taxi cab.  I scheduled runs with teammates and even with customers.  It became a social activity.  8-miler in Munich with the CEO of a company we were trying to buy. 7-miler in Dusseldorf with Stuart Lander, my close friend and associate.  10k in Cologne with the CEO of my largest customer.

Then I got engaged to be married in late 2001 and had the motivation to get really serious.  I planned a half marathon, which I crushed in a personal best 1:42.  By the time of my wedding in July 2002 I was super fit.

So I decided to run the London Marathon in April 2003, just 3 weeks before my son was born.  I completed this in 3:57 and was on top of the world.  I’m normally a very upbeat guy but when I’m in great shape I’m INSUFFERABLE.  I carry my soap box with me everywhere and evangelize nonstop on the merits of staying in shape.

But the story doesn’t end there.  April 29th, 2003 my first son was born.  Sleep deprivation kicked in but my work responsibilities did not wane.  My exercise routine was torpedoed but my travel schedule persisted.  We set up a development center in India and I had to be there for three weeks to tour all of the prospective cities.  We opened a US office which increased my air mileage.  We hired a new executive management team that had to be stormed, normed and performed.

Then we merged with a US competitor and I moved from London to Palo Alto.  I started my second company while retaining a board seat at my first company.  I had my second child and commuted every month for 18 months between Palo Alto and London. We sold the first company to a French services company and were racing around getting our second company off of the ground.  About 18 months after building the product for the second company we received an offer to be acquired by Salesforce.com

overweight maleI was now 38 and in worse shape than my previous experience.  The time zones, the travel, 2 kids, pressure, managing the sales process, speaking at conferences  Somehow I had yo-yo’d back to where I was previously.

We had agreed to sell the company to Salesforce.com and between the offer in December 2006 and the closing March 27th, 2007 I focused exclusively on the sale to Salesforce.com.  I stopped doing conferences, traveling or pitching to VCs.

As a result I freed up the time to get back into shape.  I swam every morning and ran every afternoon.  I started “pulling doubles” often doing the swim then run one after the other.  I began bike riding and dreamed of become a triathlete again.  I lost 22 pounds between January 1st and March 27th through a combination of serious exercise and a Weight Watchers eating regime.  I was on top of the world again.

Except that after the acquisition Salesforce.com required that I commute more than an hour each way from Palo Alto to San Francisco.  The work pressure mounted, the food piled in, the sleep disappeared and the exercise was non existent.

I would like to finish this post on a happy note but I can’t.  After I left Salesforce.com I moved to LA and became a venture capitalist (no, that’s not the sad part ;-)) and had a new challenge to prove myself in a new field.  My hours picked up, I worked hard to establish myself in a new city and a new industry.  My wife said to me, “I thought you weren’t supposed to work entrepreneur hours when you’re a VC?”

I lost perspective and my life hasn’t been in balance.  Exercise hadn’t been enough of a priority in 2008-09.  But now I’m nearly 42.  This time it’s for real.  After a recent international trip with limited sleep I went to the doctor with chest pains again.  It’s still acid reflux.  But this time it’s combined with high blood pressure. I’m still in the manageable zone of hypertension but the doctor said I’ve got to change my ways.  He also ordered me to take medicine to control my blood pressure.

So the yo-yo continues.  But with 2 beautiful kids and a lovely wife I have much more to be serious about.  It’s easy in your 20’s to imagine you’d never be in my shoes.  I thought that, too.  One doesn’t have to look beyond the most prominent technology bloggers, early-stage Silicon Valley angels or even some of the biggest names in tech (Marc Andreessen, Reid Hoffman, Marc Benioff) to find people suffering like I have been.

I’ve spoken with many entrepreneurs in their 30’s who are going through some of the yo-yo health issues that I have brought on by work, travel, food choices and stress.  It’s far more productive to make sure that exercise and healthy eating creeps into your routine.  Find something else to cut out – not this.  You know what I’m talking about – it’s far easier to stay in shape than it is to get into shape.

So no prizes for guessing my New Year’s resolution for 2010.  I plan to be 25 pounds lighter by December 31st, 2010.  Based on experience I know I can do this much more rapidly but I care more about that longer term goal of maintenance.

I’m normally too cool to write posts like this.  I prefer to write the December 2010 post about what a great year I had.  Somehow this is more honest.  And the first 2 steps of achieving any goal are to set metrics (“you manage what you measure”) and to make your goals public (it’s easier to shame yourself into compliance than to be the only person holding yourself accountable).

I plan to keep track on DailyBurn to measure my weight through a new wi-fi enabled scaled from Withings.  I’ve written about the technology to lose weight in this post.  Anyone care to join me in this challenge?

Update: I wrote this post a month ago but waited until TechCrunch Europe posted it before I published.  I’m now down 8.6 pounds and working out 5 days / week.  I am not “dieting.” No crazy plans for me.  Just keeping track of daily calories through DailyBurn.  You manage what you measure.  And when you enter in your intake every day you can’t lie to yourself.  You can do it.  Good luck.

  • mikemcgrath

    I'd love to join in on this challenge. I'm finishing law school in May, getting our startup off the ground, not sleeping with a 1 year old, and about 30 pounds off from the weight I function optimally at. I'm incorporating changes slowly into my schedule based on what has worked best in the past. Another tech supplement for health I HIGHLY recommend is the Zeo for managing sleep.
    How will we monitor this?

  • http://reecepacheco.com reecepacheco

    Insane stuff. For me, my workouts are what keep me consistent. Whether a run, lift, or game of hockey or lacrosse – I need that sweat (and physical competition) to keep me going. Cool thing is, it translates to business.

  • http://www.infovark.com Dean Thrasher

    I can relate to your story. I'm back to the gym myself after two years away due to the birth of my daughter and the launch of my start-up. It's all too easy to pour my life into my work, but although maniacal focus brings rewards, it also carries huge risks.

    “Maniacal focus”, as its name implies, is neither normal nor sane. But often, that's what's required to operate successfully in this globally competitive world.

  • ahmedbad

    Great post! I am quitting my job to start a tech company and I love reading about stories like this.

    My question for you is what would you have done differently when you started each of your two companies? Would you have cut down on work hours and spent more time exercising? Would that have had any adverse affect on your business?

  • warnero

    That's great to hear (on the last part). My wife and I started Weight Watchers and have been doing the Couch 2 5k program and love it. We've been changing our lifestyle so we aren't in a diet mentality, this will be how it is for us for the rest of our lives, and it feels great!

    Being a programmer and wannabe entrepreneur (currently working on that last part), I've put on my share of pounds – not to mention that I've been heavy all my life since I was a little kid. It's a challenge for sure. Good luck on your lifestyle change.

  • http://cromotion.net BerislavLopac

    If you're nearly 42, then we are just about the same age (I reached 42 in November). However, I'm just starting my first real startup and I must admit that I'm a bit worried about what I can expect health-wise. I used to be athletic and fit (played basketball years ago), but the years of chair-bound career (as a Web developer) have left their mark and I'm about 20 kilos over my ideal weight… And I'm not getting any younger, so I'm wondering where to start…

  • http://gundy.org/ Gabriel Gunderson

    Reading this post was just what the doctor (and my wife) ordered. Now I don't feel as bad taking that Sunday nap. You know, to rest the body and mind. Monday will be here soon enough (bringing with it stress, deadlines and if I manage things well, some *badly* needed exercise).

    Good luck hitting your goals!

  • Aviah Laor

    The Yo-Yo Life of a Tech Entrepreneur Spouse: they should deserve the credit too. Not easy.

  • http://www.Escapingthe9to5.com/ Maren Kate

    Wow great article! I am a young entrepreneur (so the visible pounds haven't started showing yet) but still notice that i feel worse when I work too much and exercise too little. This is a great post for me because right now I am trying to balance a start up and launching my blog at the same time, its hard in the very beginning when you are little and don't have any investors but sometimes the bootstrapping model has its benefits.

    Thanks!

  • mikemcgrath

    I'd love to join in on this challenge. I'm finishing law school in May, getting our startup off the ground, not sleeping with a 1 year old, and about 30 pounds off from the weight I function optimally at. I'm incorporating changes slowly into my schedule based on what has worked best in the past. Another tech supplement for health I HIGHLY recommend is the Zeo for managing sleep.
    How will we monitor this?

  • http://reecepacheco.com reecepacheco

    Insane stuff. For me, my workouts are what keep me consistent. Whether a run, lift, or game of hockey or lacrosse – I need that sweat (and physical competition) to keep me going. Cool thing is, it translates to business.

  • http://espn.go.com Cody Swann

    I'm 27 and, except for the weight gain, went through the same things. Hang in there and God bless.

  • http://www.infovark.com Dean Thrasher

    I can relate to your story. I'm back to the gym myself after two years away due to the birth of my daughter and the launch of my start-up. It's all too easy to pour my life into my work, but although maniacal focus brings rewards, it also carries huge risks.

    “Maniacal focus”, as its name implies, is neither normal nor sane. But often, that's what's required to operate successfully in this globally competitive world.

  • ahmedbad

    Great post! I am quitting my job to start a tech company and I love reading about stories like this.

    My question for you is what would you have done differently when you started each of your two companies? Would you have cut down on work hours and spent more time exercising? Would that have had any adverse affect on your business?

  • http://warneronstine.com/ Warner Onstine

    That's great to hear (on the last part). My wife and I started Weight Watchers and have been doing the Couch 2 5k program and love it. We've been changing our lifestyle so we aren't in a diet mentality, this will be how it is for us for the rest of our lives, and it feels great!

    Being a programmer and wannabe entrepreneur (currently working on that last part), I've put on my share of pounds – not to mention that I've been heavy all my life since I was a little kid. It's a challenge for sure. Good luck on your lifestyle change.

  • http://twitter.com/subbu4 subbu arumugam

    this has been my big problem… exercise is the first thing i always cut out… the last time i excised it from my daily schedule, it was a few years ago while travel for work made it difficult, and then became preoccupied with pushing our startup forward…

    i'm hoping to integrate it again, and that community can help the effort… i ordered a fitbit a few months ago… it's still on backorder… it might be cool to form a group of exercising workaholics, agnostic of time and location…

  • http://berislavlopac.tumblr.com BerislavLopac

    If you're nearly 42, then we are just about the same age (I reached 42 in November). However, I'm just starting my first real startup and I must admit that I'm a bit worried about what I can expect health-wise. I used to be athletic and fit (played basketball years ago), but the years of chair-bound career (as a Web developer) have left their mark and I'm about 20 kilos over my ideal weight… And I'm not getting any younger, so I'm wondering where to start…

  • http://bothsidesofthetable.com msuster

    Mike, I'll set up a Google Doc. Watch this space. Re: Zeo – was thinking about it but didn't want to wear a headband to sleep. I'm waiting for Wakemate to ship. It's a wristband.

  • http://bothsidesofthetable.com msuster

    Yeah, that's the funny thing. Sports are a great way to build real relationships.

  • http://bothsidesofthetable.com msuster

    I think the hardest thing I found in keeping in shape was having kids. I can only work out in the mornings and sleepless nights are not conducive to morning workouts. Kids are a bit older now (4 & nearly 7) so life has returned to normal. That's why 2010 is gonna be my year!!! Good luck with yours.

  • http://bothsidesofthetable.com msuster

    I think you can always find time to work out – no matter how busy your schedule. My wife is so understanding – she always said, “you're so busy – I can understand why it's hard to work out.” I'm much more hard on myself. I always responded, “If the president of the US can work out then how do I have any excuses?” So true. Good luck.

  • http://bothsidesofthetable.com msuster

    And good luck to you. I think weight loss is 70% food related and 30% exercise (although both are very critical). Great that you're getting started.

  • http://bothsidesofthetable.com msuster

    Start now! Register at http://www.dailyburn.com. Set goals. You manage what you measure so if you keep track of your intake and your outputs you've started the process! Regarding exercise, find what time works best for you. I know that if I don't work out first thing in the morning it will never happen. You just gotta set the alarm. First 2 weeks are tough – then it gets easier when the results start to roll in! Good luck.

  • http://bothsidesofthetable.com msuster

    I give my wife credit all the time. She's definitely my rock and keeps me sane.

  • http://bothsidesofthetable.com msuster

    Best to recognize when you're young that these things could happen as you get older. Far easier to stay in shape than to get in shape. Also, I found blogging caused me problems because I was writing at 1am. I'm now restricting myself to blogging at sane times.

  • http://bothsidesofthetable.com msuster

    For sure. Good luck getting back on the horse.

  • http://gundy.org Gabriel Gunderson

    Reading this post was just what the doctor (and my wife) ordered. Now I don't feel as bad taking that Sunday nap. You know, to rest the body and mind. Monday will be here soon enough (bringing with it stress, deadlines and if I manage things well, some *badly* needed exercise).

    Good luck hitting your goals!

  • RA

    Taking care of your health should be your #1 priority, every day, of ever week, of every year. Before your work? Yes! Before your Wife? Yes!. Before your kids? Yes!
    Why?
    Because you can't take care of any of them when you are dead. It's that simple.

  • Aviah Laor

    The Yo-Yo Life of a Tech Entrepreneur Spouse: they should deserve the credit too. Not easy.

  • http://www.Escapingthe9to5.com/ Maren Kate

    Wow great article! I am a young entrepreneur (so the visible pounds haven't started showing yet) but still notice that i feel worse when I work too much and exercise too little. This is a great post for me because right now I am trying to balance a start up and launching my blog at the same time, its hard in the very beginning when you are little and don't have any investors but sometimes the bootstrapping model has its benefits.

    Thanks!

  • EricaB

    Thanks for writing this – I can definitely relate and I think it is something that doesn't get enough air time. I know too many entrepreneurs who have gone down this path.

    I'm only 28, but I have been in start-up mode for 5 years. I finally eased up a bit in the last year after acid reflux and anxiety really started affecting me. I never had issues with either before embarking on this journey. I also use DailyBurn and it has been great for keeping myself on track. I find that when I'm writing down everything I eat, I make healthier choices. I also don't 'forget' about days that I skipped exercise.

  • daytulu

    I think sleep deprivation is the worst and the core of the problem. You can find yourself in this terrible cycle where you drink more coffee/energy drinks, eat supposedly high energy food, and sleep less and less. Weight gain is the visible outcome. But lack of focus, not being able to think clearly hurts your performance all day. I have a 3.5 year old and a 7 month old, things are getting better everyday. Not that I am doing this all the time, but being aware of the problem and disciplining yourself to a fixed bed time is the first step. Then build on that by exercising, eating healthier and other tricks. But I don't see getting healthier without sleep.

  • daytulu

    Just read this short piece…

    http://blogs.hbr.org/hmu/2009/01/why-sleep-is-s

  • http://bothsidesofthetable.com msuster

    Agreed. My wife said the same. She said, “that's why on an airplane they tell you to put on your mask before your child's. You can't help them if you're dead!”

  • http://thedreaminaction.com/ Ryan Graves

    The hard question…

    Would you have been as successful had you not dropped EVERYTHING else (even health) and gone balls to the wall on your entrepreneurial efforts? Maybe the sacrifice is worth it, at times.

    RG

  • http://bothsidesofthetable.com msuster

    You manage what you measure. That's an important point. I sure wish that DailyBurn would graph a zero on days where you don't exercise. When you graph distance, calories burned, etc. they leave out the zero days. Zero days are motivating if you see too many of them! Good luck with things.

  • http://bothsidesofthetable.com msuster

    Agreed. Sleep is important. That's why I plan to be an early customer of WakeMate

  • http://twitter.com/justyn Justyn Howard

    I keep telling myself I'll get healthy when we climb this mountain (figuratively – not like actual excercise). Trouble is I'm always going to find a new challenge, so I better find a way to make it part of the routine now. You know, soon. When things slow down. ;-)

  • http://www.cody-swann.com/ Cody Swann

    I'm 27 and, except for the weight gain, went through the same things. Hang in there and God bless.

  • subbu4

    this has been my big problem… exercise is the first thing i always cut out… the last time i excised it from my daily schedule, it was a few years ago while travel for work made it difficult, and then became preoccupied with pushing our startup forward…

    i'm hoping to integrate it again, and that community can help the effort… i ordered a fitbit a few months ago… it's still on backorder… it might be cool to form a group of exercising workaholics, agnostic of time and location…

  • http://blog.tumbledesign.com/ Nicky Hajal

    I was wondering something similar:

    Would his company have been better off as a leaner operation, with less investment capital and no layoffs?

    Or, was pushing the company to the brink necessary to get it to where it was and the layoffs an eventual sacrifice?

    As I begin to think about how I will run my company, I like to think I'd keep things under control, make smart, sane decisions, etc. But maybe it's the extreme decisions that lead to extreme success, even if they come with consequences.

    -Nicky

  • EricaB

    I agree – that drives me nuts! They don't seem to be very responsive to customer requests and I think they may start seeing a lot of churn if they don't do a better job of responding to their users. I think a little more transparency would go a long way for them…

    I am thinking of trying the FitBit once they work out some of the kinks (it seems like it isn't very accurate yet.) Have you thought of giving that a try?

    Thanks again for this article and the whole series. I am really enjoying it and find it both validating and motivating.

  • kammyb

    woah… hits far too close to home. Definitely struggle with this yo-yo, aging exponentially during the 'Crush' times.
    Thanks for sharing and reinforcing the warnings…

  • http://www.gavindoughtie.com Gavin Doughtie

    It’s hard to see because I’m tall, but five years of free lunches at indulgent tech companies put a good chunk of weight on me, which I largely lost in 2009 (25 lbs). This was basically without changing my physical activity level (programmer-like). Here’s what helped me:

    o Reduced simple carb intake, particularly sugary stuff. I’d much rather save those calories for a glass of wine than a donut, and man, I like donuts. Eating less sugar and pasta probably helped more than everything else I did. Here’s the MD with the whys: http://www.youtube.com/watch?v=dBnniua6-oM

    o My wife went totally vegan and I largely followed her. This had the interesting effect of keeping me further away from a lot of caloric stuff that I’d eat without much thought, particularly cheese.

    o I read http://www.amazon.com/End-Overeating-Insatiable-American-Appetite/dp/1605297852/ref=sr_1_1?ie=UTF8&s=books&qid=1265007212&sr=8-1, which had one interesting tactic: the moment of decision, where you can consciously decide not to eat something. The moment is always available, but fleeting.

    o Daily weigh-in. Encouraging when things are trending well, instructive when they need attention.

    Good luck!

  • http://bothsidesofthetable.com msuster

    Mike, I'll set up a Google Doc. Watch this space. Re: Zeo – was thinking about it but didn't want to wear a headband to sleep. I'm waiting for Wakemate to ship. It's a wristband.

  • http://bothsidesofthetable.com msuster

    Yeah, that's the funny thing. Sports are a great way to build real relationships.

  • http://bothsidesofthetable.com msuster

    I think the hardest thing I found in keeping in shape was having kids. I can only work out in the mornings and sleepless nights are not conducive to morning workouts. Kids are a bit older now (4 & nearly 7) so life has returned to normal. That's why 2010 is gonna be my year!!! Good luck with yours.

  • http://bothsidesofthetable.com msuster

    I think you can always find time to work out – no matter how busy your schedule. My wife is so understanding – she always said, “you're so busy – I can understand why it's hard to work out.” I'm much more hard on myself. I always responded, “If the president of the US can work out then how do I have any excuses?” So true. Good luck.

  • http://bothsidesofthetable.com msuster

    And good luck to you. I think weight loss is 70% food related and 30% exercise (although both are very critical). Great that you're getting started.

  • http://bothsidesofthetable.com msuster

    Start now! Register at http://www.dailyburn.com. Set goals. You manage what you measure so if you keep track of your intake and your outputs you've started the process! Regarding exercise, find what time works best for you. I know that if I don't work out first thing in the morning it will never happen. You just gotta set the alarm. First 2 weeks are tough – then it gets easier when the results start to roll in! Good luck.