Comments on: 6 Tips for Building Relationships with Journalists

By: Software

Software — Thu, 27 Jan 2011 14:57:00 +0000

I go on Fox Business News a lot (I need to start doing other stations, too!) and it seems many people want to launch food related businesses. I always tell them to check out Foodzie. I'm bummed we still haven't met. I'm in NorCal in April

By: Aterrizajes

Aterrizajes — Tue, 18 Jan 2011 20:17:26 +0000

I love this post. As a journalist (finishing my MS at Columbia Journalism School right now) and an entrepreneur, I've been on both sides of the table on this one (sorry for the terrible play on your blog name, haha). Working with sources that understand what we need as journalists to produce constant, consistent, compelling stories is so refreshing. A+ advice, Mark!

By: Nik Bauman

Nik Bauman — Mon, 29 Mar 2010 07:06:23 +0000

Thanks for the TV mentions! That's fantastic to hear - we actually have gotten sporadic reports of mentions on Fox Business News. Too funny.

I'm actually pretty surprised we haven't met yet either. Our SoCal visits are (at the moment) not too frequent so we definitely should have you stop by the office. Let us know when you're in town! To reach me directly - nik@foodzie.com or @nbauman

By: Nik Bauman

Nik Bauman — Mon, 29 Mar 2010 07:06:23 +0000

By: Nik Bauman

Nik Bauman — Mon, 29 Mar 2010 02:06:23 +0000

By: Clark Benson

Clark Benson — Sun, 28 Mar 2010 22:03:01 +0000

I'd add another tip – “Become an expert in a micro-niche”. A relatively small B2B business I started has gotten way more exposure over the years than befits our stature by having a seemingly mundane statistic that nobody else had accurately compiled (the number of record stores in America). We stumbled into a PR niche when a Reuters writer I knew called me for a quote when a major music retailer went bankrupt, and from then on, we became the “go-to” source for this info, simply because journalists looking for this found the original Reuters article and came back to us. Of course, once we realized there was an “expertise niche” there, we made it a priority to compile numerous other statistics and reports about the topic, and have gotten hundreds of press hits large and small over the years without ever having spent a cent on PR.

By: msuster

msuster — Sun, 28 Mar 2010 19:30:56 +0000

Great words! Thank you. Because I love the news, I love journalism. Although I was an economics major in college I decided to stay a fifth year and get a double major in political science. It was a part hedge that maybe I'd go to law school like all my friends but mostly because I'm passionate about the news, events and politics. I studied new journalism and how it is shaped during war periods such as Vietnam. Journalists are the highest form of protecting the democracy we have by shining lights and keeping people honest. I hope in the future we can create models where they can make a good living so that our best people still want to go into the profession.

By: msuster

msuster — Sun, 28 Mar 2010 19:27:33 +0000

Hey, thanks Marc. Not quite as young looking as college, hey?

By: msuster

msuster — Sun, 28 Mar 2010 19:26:49 +0000

Nice!

By: msuster

msuster — Sun, 28 Mar 2010 19:26:31 +0000

Hey, Nik. Great points – asking these kinds of questions helps you understand the journalist's job and will therefore help you. I love Foodzie. I mention you guys on TV all the time! In fact, just yesterday. I go on Fox Business News a lot (I need to start doing other stations, too!) and it seems many people want to launch food related businesses. I always tell them to check out Foodzie. I'm bummed we still haven't met. I'm in NorCal in April – maybe then? Or are you in SoCal any time soon?