Life is 10% How You Make It and 90% How you Take It

by Mark Suster on July 19, 2010

Startups are hard.  When you read the press you only read the glamorous bits.  You read about Mark Zuckerberg or the guys at FourSquare, Twitter or Zynga.  But that’s a bit like reading about your state lottery winner and feeling bummed out because you haven’t won despite years of trying.  The reality is that most of you will never hit it BIG yet you’ll lead fulfilled and productive lives.  Whether you choose to be happy or not is up to you.  Will you choose the dopeness or the wackness? (if you don’t have the reference and want it you can click the image above)

Life is hard.  It’s hard for everybody.  We all imagine that somebody else has it figured out yet when you meet the people who you think actually do have it all you find out that life is hard for everybody.

I point that out because one of my favorite quotes in the world (and one I often repeat) is that “life is 10% how you make it and 90% how you take it.”  It’s not a recommendation that you don’t have to put in effort to make your life better.  It’s an acknowledgement that whatever the outcomes in your life you can choose to be happy or choose to be miserable.**

If you want some tips on small changes to make your daily routine more happy check out this post, “Ten Tips for Being Happier.

I have a friend who I estimate is worth about $500 million.  I have another friend who’s a billionaire.  We all used to spend a lot of time together.  I always regretted that the former lived this crazy life where he saw his kids less than I thought was right because he was always on an airplane in search of his next deal.  He was a bit of a deal junkie.  Yet what I think drove him more than anything was a sense that he was “behind” our other friend.

I live in complete bliss knowing that I likely won’t ever come even close to that level.  It’s sort of liberating not feeling the need to even try.  But I have a wonderful family, a job I enjoy and a life for which I’m grateful.  My life isn’t perfect – there’s always something that I know I should be doing to make it better.  But I choose happiness.  And my main point is that I truly believe that happiness is just that – a choice.

Anyone who has ever been in the room when Tony Robbins is speaking will know what I mean.  You really can’t help but become pumped up when he’s on stage.  I saw him speak at the Twitter conference last year in LA organized by the Parnassus Group.  He emphasized to the audience this point about choosing to be happy.  He said that if you smile more, hold your posture better, mentally FEEL more energized and choose to think happy thoughts you will actually be happier.  He took an entire audience of cynical tech people and brought our energy levels up 10 notches.  Maybe 100.  It was awesome.

I’ve always been blessed with the ability to see the glass as half full and I struggle with people who constantly see the wackness in everything.  It’s tiring.  I do have patience for people who need a bit of reminding but not for people who are perpetually negative.  I choose not to work with people like that.  I’ve always advised teams not to hire bad seeds on their teams.  Bad seeds affect everybody and bring the group’s spirit’s down.  I’d far rather have somebody who performs at 90% but has a great attitude than somebody who’s a 100% performer but negative.

Why is this all top of mind?  I have a close family member with Parkinson’s disease.  It’s a constant struggle to get him to focus on all of the positive things in his life.  Every phone call turns into complaints about how he doesn’t feel well.  I have sympathy.  But he’s in his 70′s and has had a wonderful life.  He still has the ability to walk and he doesn’t shake too badly.  He was diagnosed in his mid 60′s.  I keep thinking what Michael J. Fox wouldn’t have done for 30 extra year’s of normalcy.  And somehow Michael J. Fox gets his chin up and accomplishes things.  So did Christopher Reeves.  And Bethany Hamilton (the teenage surfer who lost her arm in a shark attack) - how many people would have her positive attitude and keep surfing?  How many would lead a life of “poor me?”

My wife reads a blog every day that she loves (and highly recommends to everybody) called The Happiness Project by Gretchen Rubin.  She loves it and always has such great stories to tell me about the blog in the evenings when we talk about life.  Like how most people derive as much (if not more) happiness from planning fun things than from the actual act of doing them.  It’s like travel – you get so excited to plan everything out and you love to show pictures of what you did afterward, but many people struggle to “get into the moment.”  That’s OK as long as you find enjoyment in the before and/or after.

She also talks about how temporary the positive feelings are from great physical possessions that you acquire like a new car.  Happiness from getting things is ephemeral.  So happiness has to be a state of mind.  You need to constantly remind yourself to be happy whatever your life’s circumstances.  I know that some people will think, “sure, that’s because he’s a VC and lives a charmed life.”  My life is no different than most people’s.  I’ve had many setbacks in life – probably more than many of you.

And I couldn’t help but noticing the adversity in this article on NY Times interviewing Fred Wilson of Union Square Ventures:

“Before the sale [of Geocities], we were completely broke. We had to move out of  New York City because we just couldn’t afford to live in the city. We had three kids, and I was barely scraping by to pay the mortgage.

So you were essentially broke?
Yes, completely. Right before the Geocities sale went through, my wife went to the cash machine to buy groceries for the week and there wasn’t any money in our bank account. I told her to put groceries on the credit card because I knew we were going to sell Geocities the following week. But before that happened, we were living hand to mouth.”

According to the math from the post that would make Fred 38 when they sold Geocities – 38 when he was living “hand to mouth.”  Perhaps that’s why to this day he still seems to have such good empathy with startup teams.  When you’ve been through the struggle you appreciate it that much more in others.

I was in my late thirties before I had my first big exits also so I feel like I somehow also still have the mindset of somebody who hasn’t acquired a little bit of wealth.  Yet I live in LA where there’s ALWAYS somebody around you who has more.  You can never compare yourself by that yardstick or I promise you’ll never be happy.

So remember whatever adversity you’re facing, many of the people you admire today have struggled too.  We didn’t all have it easy.  We weren’t all born with a silver spoon in our mouths.  We didn’t all hit it big by 30.

You can choose to be defeatist or to pull your socks up and try again – harder this time.  Enjoy the journey and not just the destination otherwise even when you arrive you may not find the happiness you were looking for, as I suspect my $500 million friend has not (luckily for me he doesn’t read blogs! ;-) ).  Read the book “The Alchemist” if you want a reminder about enjoying the journey. Or read the magnificent book “Eat, Pray, Love” and follow the Italian mentality of  ”Il Bel Far Niente (The Joy of Doing Nothing)”.

And remember, whatever adversity you’re facing – enjoy the journey.  Life is 10% how you make it, 90% how you take it.

_________________________________________

** Postscript Note: I have always believed that there are carve-outs to this rule for people with mental illnesses who don’t completely control their minds.  I believe that the chemicals in some people’s brains are hard-wired for unhappiness and that people fall on a scale of depression from severe to mild.  Medicine can help – I’ve seen in first hand in people with whom I’m close.  I’m not trying to be a blog about medicine or depression – I just wanted to acknowledge that for some people the advice in this post will be easier than it will be for others.

Share and Enjoy:
  • Twitter
  • Facebook
  • HackerNews
  • email
  • Leo Berg

    What a great post! Thanks a lot Mark.

  • http://twitter.com/LeoAlmighty Leo Chen

    Thanks Mark — really awesome and inspiring post. I've been having the best time of my life the past 2.5 months since closing the doors on my first startup. Not living hand-to-mouth yet but getting closer. It was tough at first but I think all things happen for a reason. Since failing, I've had the privilege to go on an adventurous journey looking for the next opportunity and have met some truly great people. It's rather liberating in a way, no money, no liabilities and no limitations on what I can do next but all the lessons and knowledge to take with me from the previous chapter…

  • http://www.twitter.com/mweb Mike Weber (@mweb)

    Great post and fully agree – often times we just have to remind ourselves of this when things get tough. Dopeness FTW!

  • http://highinfatuation.com Steph

    I share your beliefs, and appreciated seeing them illustrated with elements from your reality. Thanks!

  • http://arnoldwaldstein.com awaldstein

    Thnx for this post Mark.

    It's all about the journey…so true…so incredibly difficult to really know at times during the craziness of startups. From exaltation to really bad days and back again.

    And honestly, it's a bit easier to be level and happier when you've had some success, some wins. I've been fortunate. Some friends much moreso. But most don't and love the process and do it not only for the endgame.

    They are the real heroes.

  • Rahul Chaudhary

    Great post Mark

  • sthomps

    Absolutely amazing post Mark, thank you so much for writing it. More people in the tech world need to be like you, your portfolio companies are very fortunate.

    Happiness is an extremely fascinating subject and something that I think will be discussed for ages. But as Tony says (and yes he is amazing live, I've never seen anyone with such presence) happiness is a state.

  • msleibel

    Great post Mark. I'm surprised at how many times you hit a topic that I can really connect to.

    I've been worked both sides of the fence, inside an enterprise and at startups trying to sell into the enterprise. Most folks think I'm crazy to work in startups, which is what I prefer, and my simple response is it’s all about attitude. The startup world is full of folks who can shed diversity and have little need for politics. The journey is often tough, and that is what makes it great. It’s all about how you choose to face every day.

  • http://www.linkedin.com/in/rajatsuri rajatsuri

    It's so true about reacting…. you really have control over how you feel in many cases.

    However how do you know your billionaire friends aren't happy? Of course it's wrong to neglect your family responsibilities, but insecurity drives most really successful people – is that a bad thing?

    There's a difference in my mind between 'happiness' and 'contentment''. I think you can always be happy but you should never be content – you should always be looking to improve yourself and the world around you.

    (PS Dana point was great – I went Jetskiing in the ocean)

  • http://communico.co.nz Julian A Waters

    Very timely post for me – it's mid-winter here in New Zealand, two weeks behind with rent, kids with winter ills disrupting me from work (because i'm separated so no back-up care – yes, this is related to the late rent!!) I'm 31… 8 years into a business and it's great to be reminded that it may take 8 more years of challenges to get where I want to go. Everyday I am thankful for the opportunity to live such an awesome life… I mean, imagine having to work in a job!!??

    Thanks heaps for what you offer here Mark.

  • http://davidfishman.tumblr.com/ David Fishman

    Great post. I have drawn a great deal of wisdom and fortitude from your writings and find more motivation from your words than any Tony Robbins pitch. Probably because you have been in the enterprise tech. trenches before ….. as I find myself walking in your footsteps now!

  • http://www.justinherrick.com Justin Herrick

    Another excellent post mark, but it brings this same question to my mind once again.
    When are you going to write a book?

    That put aside, I agree entirely, and this is something I am thankful I found early in life, although it is hard at times to hold true. I always try my best to make the best out of every situation.

    The quote from Fred Wilson really hits home, coming from a household thats been in a similar position for a long time.

  • shawnkolodny

    Mark, great post. It took me too many years to realize its not about getting there, its really about the ride.
    A great way to be positive all the time is to do what you love. I recently switched careers and am working on my first tech start up. I found my passion in life again, and I love what I am doing. I have also removed all the douchebags from my life. You are so right, it is important to be surrounded by positive people with great attitudes. With a positive people around me I feel I can do almost anything. Including having a huge success in my 30s, nice to be reminded that actually happens, thanks for the reality check, I needed that!

    You might get a kick out of this: http://bit.ly/9kwnmL

    I also want to thank you for all of your great writing and especially for this week in VC, keep it up, I’m learning a lot.

  • http://touchyourdream.wordpress.com/ Touchyourdream

    Thanks for sharing your insight about life.

    As you mentioned, our life must be a journey, so that each of us needs to prepare our self's unique journey. Along with the positive attitude, we should be equipped with our life's map for the journey beforehand, which is composed of our self's vision, goals and actions. Above all, that would show us what our self looks like when we leave this world.

    If we think about the last scene of our life, then all the answers about our life would be self-evident.

  • cthomaschase

    This is your best post, hands down, thank you. Grinding on a startup sometimes makes you lose focus. Reading about only the successes in TC can be rough. My 10 day-old son has managed to bring it all back into perspective.

  • http://shanacarp.com/essays ShanaC

    I feel like I should smile back. One of the critical ideas that have to be said: You are in control of your decisions. Don't look back. Spring does come, eventually, and with it, tulips.

  • marklanday

    Mark,
    Nice post. Happy Anniversary!

  • http://www.abhayspace.com/ Abhay Vardhan

    Great post, Mark. Ultimately what matters is how fulfilled and happy one feels with life.

  • http://bothsidesofthetable.com msuster

    I always try to remind people that when you're young and unencumbered it's the time for life discovery. That's why I moved to Europe at 27 when many of my friends were joining startups. I knew it was my golden chance to travel and see the world. Enjoy your journey – glad I got to be a small part of it. Don't forget to ping me when you're in LA.

  • OSU_Matt

    Mark, awesome post as everyone else has said. Rings especially true with me and my current situation. I don't know how many times I've said if I don't become Bill Gates, Steve Jobs, or Mark Zuckerberg my life has been a waste, or that I'm a nobody. Some of me still is solely focused on being that by 30… I am definitely your $500 million friend at this point and I need to change my mindset. Just out of curiousity, do you honestly feel if your second company hadn't hit it big that you would have this outlook? Thanks and good luck with everything. Haven't talked to you in months or commented, but best blog bar none.

  • http://bothsidesofthetable.com msuster

    I try to remind people to not get too excited when you have big wins because there's always tomorrow's problems. Conversely it's more important not to get too stressed on the down days. There's always tomorrow. If you can abstract yourself a bit from the ups-and-downs and see your life as an entrepreneur as a bit of a game then you don't stress about every outcome.

  • http://bothsidesofthetable.com msuster

    Thank you for the kind words. And, yes, happiness is a state.

  • http://bothsidesofthetable.com msuster

    Agreed. But I also try to accept that the startup journey is not for everybody. In fact, it's not for most. So I imagine these people in enterprises who are happier due to their stability than they would be in the frenetic inside of a startup. And for them that's peace.

  • http://bothsidesofthetable.com msuster

    You never really know who's happy and who's not. One of my all time favorite movies is “Secrets and Lies” and it addresses this very issue. But you do get a sense of people and my judgment is that neither the $500 millionaire nor that $1 billionaire were truly happy. Can I know for sure? No. But if they are happy the sure do a good job of hiding it.

  • http://bothsidesofthetable.com msuster

    I'm sorry to hear about your situation but glad to hear you've got a great attitude. Can I tell you – the thing that truly makes me happier than anything else is having two healthy & happy kids. I hope that you can find some solace in your children. I know there are people in the world who would kill for just that. Good luck.

  • http://bothsidesofthetable.com msuster

    Thanks, David. Be well.

  • http://bothsidesofthetable.com msuster

    re: book. No time to edit. Some day, I hope.

  • http://bothsidesofthetable.com msuster

    Thanks, Shawn. And thanks for the link – I did get a kick out of that.

    If you ever want a reminder to enjoy the journey read “The Alchemist”

  • http://bothsidesofthetable.com msuster

    Congrats on your baby. Kids have a way of dealing a dose of reality. Enjoy your son and remember – it gets better after 12 weeks!

  • http://bothsidesofthetable.com msuster

    Thanks, Mark! Much appreciated.

  • http://bothsidesofthetable.com msuster

    Couple of things, Matt:

    1. I was happy before I had any money. Truthfully.
    2. I made some money. But in LA there are ALWAYS people around you who made more. I promise you that any economic success only creates the next level of competition if you let it.
    3. Read “7 Habits of Highly Effective People.” I plan to blog about it extensively. It's the best business / life book I've ever read. If you read it I think you'll find that even if you hit $500 million it wouldn't make you fulfilled unless you had a core set of principles. And with a core, you can always be happy regardless of the outcome.

  • http://blog.jamiequint.com jamiequint

    Thanks for this Mark! After failing in a giant ball of flames at one startup its so easy to look around in the Bay Area and feel like you're hopelessly behind. Remembering the examples of those who didn't hit success on their first try is a great motivation to get up and try harder next time, and to have more fun along the way.

  • Srikanth Achanta

    why should it be always about happiness mark, why don't we relish all the emotions. Its nice to be sad, ecstatic, frustrated, thrilled, etc. I am just 24 figuring out life for myself, just feel that when i look back the memories i have about school or college are not just happy moments. Every emotion is equally represented there.

    too much of anything is too boring

    what do you say?

  • http://communico.co.nz Julian A Waters

    Cheers, and you right about kids though it's isn't always obvious. For sure there's nothing to be sorry about – I'm on the uphill-climb of a very full life.

  • http://twitter.com/MatSutton matteo sutto

    amazing post Mark
    The quote fits pretty well with the life changing books written by Nassim Taleb (“the black swan” and “fooled by randomness”).

  • http://www.twitter.com/alexismichelle alexismichelle

    *awesome* post, and not just because you mention The Alchemist, Eat Pray Love & The Happiness Project— all three of which are go- to books for me (I especially love the Audible version of the Alchemist, which is narrated by Jeremy Irons.)

    One of the things I love about this post is that I don't hear you saying that one should *always* be happy, or that times are never really, really tough– but rather, its how you handle yourself through those times, the perspective and grace with which you approach them that matters.

    One of my favorite books in line with the one you mentioned is the Four Agreements by Miguel Ruiz. One of the agreements is never make assumptions– and I think that particularly applies to some of the examples you gave in this post. It is so easy to make assumptions about the lives and lifestyles of those society deems to be “successful” and then react to those assumptions by unnecessarily competing, comparing, or otherwise feeling inadequate.

  • http://berislavlopac.tumblr.com BerislavLopac

    In some places, living hand to mouth is a regular routine, sometimes even for those with the highest salaries…

  • http://techsassy.blogspot.com/ sassyboy

    Great Post.

  • http://twitter.com/iamluca Luca Massaro

    Excellent article, motivational and inspirational. The use of the word 'wackness' i can only class as epic.

    Thanks for sharing; i hope that when i have as much money as you, i'll be willing to share trade secrets.

    Until then, i'll continue to paint the illusion over the eyes of those with money to spend.

    http://www.iamluca.co.uk

  • http://twitter.com/davidsmuts David Smuts

    This post has come just at the right time for me- in the middle of a divorce which in any other circumstance is painful on a personal level but absolutely crap for business on a professional level. Thanks for this one Mark.

  • http://youarekillingme.net steveray

    Great post – lets take the kids to the beach this weekend! :)

  • http://twitter.com/chrisyeh chrisyeh

    When entrepreneurs come to me, I always point out the following:

    1) The chances of a venture-backed startup being a hit and returning meaningful wealth are about 1 in 10.

    2) You're likely to have about 20-25 years in your career where you can found a company.

    3) Each time you found a company, you're going to end up spending 4-5 years of your life on it.

    4) Therefore, the equation for entrepreneurial wealth is the following: You have a 10% chance of success per startup, and you get 5 swings to hit it out of the park.

    5) 0.9 x 0.9 x 0.9 x0.9 x0.9 = 0.59. In other words, even after 5 startups, your chances of a major success are just 41%. If you become a startup founder, the most likely outcome is that you never get rich, and that if money is your goal, you should go into a different line of work.

    Let me reiterate–you have a less than 50/50 chance of founding a successful startup, even if you manage to raise VC every time (which is not a forgone conclusion) and even if you devote essentially your entire professional life to it.

    And yet, that's the choice I made. I decided that I was willing to live with the odds being stacked against “success” because entrepreneurship and the startup life makes me happy–a lot happier than when I was a consultant, or when I was a corporate employee.

    7 years ago, I told a good friend, “I have everything that money can't buy.” That truth was brought home to me in a particularly poignant fashion when my friend, an ambitious and incredibly successful entrepreneur and corporate executive, died of a heart attack last year at 41.

    Live your life and be happy, because some outcomes are out of your control.

  • muratcannoyan

    Enjoyed the post Mark thanks. The more challenging my entrepreneurial journey becomes the more I learn about myself and the people around me. One of my core principles has to do with maintaining good relationships. With that in hand happiness is pretty natural.

  • http://twitter.com/chrisyeh chrisyeh

    Postscript:

    I have friends who have made hundreds of millions of dollars. Some are very happy. Some are not. As far as I can tell, the money didn't make that much of a difference for most of their happiness levels.

  • KenMcArthur

    Hey Mark,

    I just passed my 60th birthday and I can validate that life isn't easy for anyone.

    Although we know deep in our guts that life isn't a slow (or fast) steady climb to success, most of us choose to ignore it.

    At one of my events, I asked the people who had made over a million dollars in their business to raise their hands and a large percentage of the room immediately raised their hands. Then I asked people who had lost millions to keep their hands up. You can imagine the result.

    Many people find their fortunes, lose them and then find them again.

    Life is a series of peaks and valleys and at times the future looks pretty bleak, but everyone reading this post shares at least one thing in common. You have all survived moments that you thought you couldn't get through … over and over for many years.

    Someday we won't, but until then we can keep reaching for the peaks … and the peaks can be amazing.

    When I was almost 30 I lost almost every possession I had because I was too proud to ask for help.

    In many ways it was a blessing, because from that moment on I always knew that I could rebuild.

    At least every decade I seem to rebuild my life.

    What an adventure that is.

    I haven't come close to the financial freedom that Mark has, much less his friends, but when given a choice between being unhappy or happy, I always chose happy.

    At this moment, I have more possessions than I've ever had in my life, but the wolf is still hungry at the door.

    I'm involved in a new start-up and each day seems like miracle or disaster – that seems to be a pattern in start-ups.

    I'm not sure exactly where the grocery money is coming from — or maybe the next million.

    Luckily I've learned that whatever the outcome it will never be as bad or as good as my very creative mind can imagine.

    Each day I learn more, experience more and even better … I'm happy.

    - I have the freedom to do the things I want to do and I make a difference.

    - There is so much to learn and experience.

    What a lucky man I am.

    All the best,

    Ken

  • http://www.conorneill.com Conor

    Chris – agree. Money is a multiplier – it can expand impact and influence, but it won't change the underlying person. If you positive and poor, you can impact few people. If you are positive and rich, you can impact many people. If you are poor and bitter… and you get rich…. you will likely be rich and bitter – and be able to make life difficult for a few more people.

  • KenMcArthur

    Hey David,

    I know how tough that can be. The good news is that divorce isn't as hard as you think it is. The flip side is that it comes back and slaps you hard in the face when you least expect it.

    I guess that makes it just like business and life in general.

    Better and worse than we imagine.

    Hang in there. You will survive and thrive.

    All the best,

    Ken

  • KenMcArthur

    Hey Conor,

    Money is like grease. It speeds things up when you want them to move and eases over the rough spots, but if you are on a slippery slope going downhill fast … it just gets you there faster.

  • Alexander Rink

    Mark,

    I am always impressed with your blog posts. You seem to have a way of connecting with those of us who are plugging away at startups, striving to make a difference in the world. Thanks for the touching and encouraging words from someone who has been through much of what we are going through.

  • http://www.gorankem.com adamwexler

    really heartfelt, mark. i'm reminded of a phenomenal message that was conveyed to me a couple years back:

    “it's not so much about the birthdate or deathdate, but it's the hyphen that matters”

    and on a separate note, i completely agree with your wife (and gretchen?) that most get as much, if not more, joy out of planning than doing. more often than not, while you're doing, you're already planning ;)

    -adam

Previous post:

Next post: