Lead, Follow or Get the Fuck Out of the Way

by Mark Suster on October 22, 2011

Today’s post courtesy of the Dave McClure school of vocabulary.

About a month ago I was meeting with a seasoned entrepreneur. After 10 minutes I felt like we were old buddies because we had both been through the trenches of startup tech land and had had similar experiences.

He was recounting one of his higher profile startups to me. He founded the company, raised a bunch of money, built the product and established a good reputation and market position. But five years into it he has brought on a senior management team, had stopped growing at the same meteoric rate and started to lose some enthusiasm.

He said that when talking with the board and with investors he realized that he was no longer visionary in this particular field and certainly no longer passionate about it. It happens. But since he was still the CEO people still always looked for him to set the direction of the company. He was the founder, after all. He realized he needed to leave.

He told me his motto, which is one that I’ve always lived by. He said, “The reason I needed to go was the I believe that you either lead, follow or get the fuck out of the way. I was no longer leading, so I became the problem.”

Hallelujah.

I sure wish the founders of Yahoo! understood that. What a wonderful company they built. What a tremendous asset it could be. But for years Yahoo! hasn’t innovated, hasn’t led. When that happens it is no longer acceptable to be the founder on the board trying to reinvent yourself. When you haven’t been decisive in years, when you botched a profitable exit, when you hired a non-visionary CEO and then fired her by email – it’s time to get out of the way. For the good of your people. Otherwise, it’s ego centric.

Why does this credo resonate with me?

1. Leadership – It’s hard to be a real leader. To do that you need to be saying & doing what most people think is wrong. If you think you’re on to a really big idea and everybody else thinks so, too, then most likely it’s already conventional wisdom and you’re too late. When Steve Jobs decided to open retail Apple stores people thought he was crazy. When he launched the iPad many people were saying, “I don’t get it, it’s just a big iPhone” or similar.

When Marc Benioff declared “the end of software” industry insiders scoffed. When Dave McClure announced “500 Startups” even I chuckled. I thought it was hard to invest in 10 let alone 500. Dave still has some proving to do, but he’s certainly had a vision, stuck to it, changed the rules of the game and proven much in a short period of time.

He has built an amazing facility, has established a design-centric credo, has assembled great mentors and certainly gets access to great talent. Time will tell whether he succeeds greatly or not but you have to admire a man doing things in an innovative way and with the passion, energy, commitment and self-belief that he has. This “fuck” is to him. Hat’s off, man.

Leaders have well-formed opinions that go against the grain, the temerity to sell their vision to skeptics, the tenacity to stick to their ideas when they are inevitably criticized, the resiliency to wake every day when they’re being kicked by everybody for their beliefs but also the willingness to look at data and re-chart their course when they got it wrong.

Leaders need to be early, have conviction, be persuasive and get others to follow when rational people should not. And trust me, the world is FILLED with naysayers. Whether they succeed or not does not defeat their leadership and willingness to try.

2. Follow – There truly aren’t many leaders. It’s a thankless and stressful job. And leaders aren’t always right of when they are they don’t always win. But in every team you need the majority of people who excel at their job functions. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. People in these job functions are also leaders – don’t get me wrong – but on each team you still need leaders & followers. You simply can’t have a team of people all pulling in different directions.

Sometimes knowing you’re a great “number 2″ in a company or on your team is a very relieving realization. The executer. The doer. The hands-on manager. The person who dot’s i’s and crosses t’s. Every “shaper” needs a “completer / finisher” – every leader needs his or her disciples and team members.

3. Get the Fuck Out of the Way – I know that some will naturally think that this means that I’m suggesting the dissent isn’t a good thing. I’m not saying that at all. In my first company we were building 4 products at the same time, which was a mistake. I was at a team stand up meeting and, Matt Havens, the head of one of the product lines, blurted out, “I think we’re doing too many things and none of them well enough. I think we should focus more.”

I asked him to continue. He gave evidence of where we were making bad trade-offs. We had a company-wide discussion. I didn’t commit to anything but listened to all the views. Within a week I decided he was right and we put 100% of the team into one product and iced the other three. We only ever came back and took one of the other products off the ice. That initial product became a market leader in its area.

Dissent is fine. If – and this is a big IF – you have other ideas. If you’re constructive. If you’re also willing to be a leader.

But too many people are “back benchers” – the people who are in the back of parliament and get to throw out their opinions in public time but aren’t having to lead. I learned early in life about the destructive nature of back benchers.

When I was president of my fraternity they were the ones who always criticized the fact that we weren’t throwing enough parties but did nothing to help us raise money or get members to pay dues. They were pissed off that a great potential recruit went to another fraternity but they did nothing to throw better Rush event. The cracked jokes from the back because it was easier.

Throughout life I’ve realized that many people are back benchers. “That will never work” is their motto. They like to criticize but they don’t have strong ideas of their own. They “know” what’s wrong but they never do anything about it. They never lead. Yet they don’t follow.

When you spot people like that in your company you shoot them. If you wake up one day in any organization and you realize that you’re no longer “part of the solution” it’s time to get the fuck out of the way. This is especially true when you’re senior and too many people are looking at you or when your disbelief undermines the confidence of others.

When you get the fuck out of the way you either find out that the other leadership was right or you get the chance from the outside to later say they were wrong.

In work I find nothing more irritating than people who always have their three critiques of your plan but never do anything themselves. I don’t hide it well. I have “get the fuck out of my way” written all over my forehead. It can be a weakness, sure. It makes me less of a politician. But I sleep better at night.

Note: Image of David Cameron and Nicholas Clegg who share power in the UK is not a political statement. I just loved the picture as it showed natural leaders in front of the “Number 10″ sign.

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  • http://www.venturevoice.com gregory

    Does the same apply for Twitter: “tweet, follow, or…”?

  • Marcus7500

    Just want to say that this is another excellent post- sort of obvious but hard to do in real life.

    Best startup advice blog I have seen.

  • http://bothsidesofthetable.com msuster

    thanks, Peter. Appreciate it.

  • http://bothsidesofthetable.com msuster

    Never suggested that. I said I encourage dissent. But when you dissent you have to have other ideas, not just “no’s” and you have to be somebody who does stuff, too.

  • http://bothsidesofthetable.com msuster

    awesome quote

  • http://bothsidesofthetable.com msuster

    thanks, sean

  • http://bothsidesofthetable.com msuster

    Loved The Fountainhead – I often speak of somebody being like “Howard Roark” 

  • http://bothsidesofthetable.com msuster

    I think she was sent an email that foreshadowed the phone firing. Either way, it was a chicken-shit way to let a CEO go

  • http://bothsidesofthetable.com msuster

    good luck, Peter

  • http://bothsidesofthetable.com msuster

    Yes, hard to let go. Sounds like you made the right decision!

  • http://www.alearningaday.com Rohan Rajiv

    Awesome post, Mark. 

    While it’s easy for me to diss backbenchers I’ve met and keep meeting, it’s also a nice reminder to myself as I have played the part occasionally as well.

    Knowing when to remove yourself is the kind of responsibility that comes with self awareness.
    Knowing ourselves is true power. And with great power comes great responsibility…. 

    (Very super hero inspired.. but what the hell)

  • http://bothsidesofthetable.com msuster

    Unwillingness to accept negative criticism – no, I specifically said I do. I’m just unwilling to hear it from people who don’t have ideas of what to do differently or from people who always critique but never do anything themselves. 

  • http://bothsidesofthetable.com msuster

    Ha. Never thought of that.

  • http://www.repeatablesale.com/ Scott Barnett

    I will re-read this post regularly, to remind myself to keep doing what I do.  Thanks Mark, this is your best blog yet (and there’s been a lot of truly great ones).

  • Anonymous

    The fact that most people sit on the back bench allows those that have the desire, ego or insanity to want to live life out in front, to be out front. It isn’t called the bleeding edge for nothing – but if your creation survives everything thrown at it, the rewards (not just monetary) are something that the back bench often don’t get to enjoy either.  My words to many backbenchers. If you don’t like something either get out or effect change.  Either way stop friggin’ moaning.

  • Anonymous

    @51a2f6d0af8350ca67d992c8dc569861:disqus Buddy’s sister makes $92/hr on the internet. She has been unemployed for 10 months but last month her income was $7253 just working on the PC for a few hours. Go to this web site  …….http://alturl.com/seu7z

  • http://bothsidesofthetable.com msuster

    thanks, scott

  • Cookie Marenco

    Great post, Mark! I’ve stopped reading all the VC blogs except for yours. Somehow, your blog  rings more true. 

    Your comment…

    “Leaders have well-formed opinions that go against the grain, the temerity to sell their  vision to skeptics, the tenacity to stick to their ideas when they are inevitably criticized, the resiliency to wake every day when they’re being kicked by everybody for their beliefs but also the willingness to look at data and re-chart their course when they got it wrong.”

    ….was incredibly well said and will be repeated often.

    Sometimes I imagine what Columbus must have felt with a crew of sailors crazy enough to go on that fateful journey “to India”.  What if the crew had mutinied on the way? I wonder how many back benchers HE had to deal with over the Atlantic… 

    I am a woman, over fifty, a music producer and entrepreneur (could the
    odds be worse for success? LOL…) living those words daily.  (No, I am
    not, never was a singer– we create music content 30x the size of mp3s
    and deliver it over the internet to customers worldwide. )  Against the grain? Skeptics? Criticism? Kicked for beliefs?  Rechart?  This my lunch.

    but working with a growing base of customers is dessert!

    keep your wisdom coming!

    Cookie Marenco
    Blue Coast Records

  • http://twitter.com/ModifyWatches Aaron Schwartz

    Awesome post. We’re a small team, and I *think* we’ve got a pretty good structure and team dynamic right now. I’m going to try to take this further and get everyone to think along these lines for smaller, more tactical points (and not simply the major strategic ones)

  • http://twitter.com/patrickgrooney Patrick Rooney

    Back benchers; new term for me, but I get it.  My Dad’s wisdom was simply, “Any jackass can criticize, and most do”.

  • Guest

    Reminds me of  a saying and old man I know uses “Fuck, Fight, or Hold the Light”

  • http://twitter.com/juddm Judd Morgenstern

    This point, in particular, resonated strongly with me. I think how people give feedback and criticism is a great litmus test for company culture. And I think a lot of startups suck at it.

    My hypothesis: a lot of early startups are heavy on engineering talent, meaning great analytical minds that are naturally skilled at breaking-down and tearing-apart issues. This however can manifest in an ugly way when these same minds critique.

    What’s more, people often try to prove how smart they are by pointing out where someone else is wrong (negative criticism and political debating). In reality, great minds can both break something down and build something up.

    I think startups can learn a lot from cultures like IDEO and Pixar, particularly *how* they critique and build off others’ ideas, ultimately making the end product (and company culture) that much better.

  • http://bothsidesofthetable.com msuster

    awesome! thanks for feedback.

  • Anonymous

    Good article.  Applies as much to the co-CEOs at RIM as it does to anyone at Yahoo.

    Mike

  • http://bothsidesofthetable.com msuster

    Oh, boy. Does it ever.

  • Anonymous

    Yes, bring me solutions. Don’t need the back benchers, wanting more parties and not paying their dues.

  • http://www.conorneill.com Conor

    I love this criteria. Until now my keep talent criteria has been “Would I enthusiastically rehire this person tomorrow?”…  but the ability to lead, follow or get the f out of the way is another vital contribution, especially in the time critical delivery phases.

  • Guest

    A bit poor that you haven’t credited the actual source of the quote: it was General George S. Patton who said it first (although he managed to make the point without cursing…

  • http://venturecompany.com/ Georges van Hoegaerden

    Sounds good to me. I wish however the 97% of VCs that don’t make any money for LPs would do the same and get the f*k out too. If we all worked on the basis of a meritocracy our world would be a much better and healthier place. 

  • http://context.io Bruno Morency

    I’m pretty sure Moses said it at some point as well.

  • http://twitter.com/JasonJayDerek Joshua-Derek Bossman

    Wonderful post. Just love seeing how you break down the roles a true leader needs to play for the advancement of whatever organization he’s in. Important thing is, a true leader should know when his presence becomes more of a problem and should be willing to hand over to someone better suited.

  • http://www.newyorkshopexchange.com Kyle Clouse

    Shit or get off the pot!

  • James Mitchell

    There’s a good book called Startup Nation about how Israel is the second most active entrepreneurial nation in the world. It says that their mandatory military service causes youngsters to grow up fast and gives the talented folks a chance for real leadership (i.e., if you screw up, you and your fellow soldiers might die).

    http://www.amazon.com/Start-up-Nation-Israels-Economic-Miracle/dp/044654146X

  • http://www.newyorkshopexchange.com Kyle Clouse

    James, thanks for the reference! 

  • Harout Katerjian

    Mark, 
    I usually buy what you are selling but this time I am not 100% convinced that all good ideas are poo-poo’ed when their time is right! 

    The visionary leader might be on to something big, and at times the general public might not realize it until they could touch and feel it, but in general the users tend to have a positive visceral reaction towards the product when the leader communicates the value proposition. And many times this reaction is used by the leader as a data point to evaluation the viability of said product or service.
    The times that the customer does not get this visceral, limbic-brain reaction is when (1) the leader needs to get back to the drawing board because there is no value or;  (2) the customer is not able to make the leap from their current mental models to the ones envisioned with the new product without seeing it played out in reality.

    You use Steve Jobs’ iPad as an example where the masses could not see the value without first seeing it played out in the real word. However, when Steve came up with the iPhone or the original Mac folks were lining up to buy one BEFORE it hit the streets. The original Mac had the press enamored at the idea of a computer that could be used by an average person. Folks could see the value because they could transition from their paper-world mental models to the new pc world without needing to touch and feel the device first.

    So just because others “get it” it does not necessarily mean it’s too late or that it’s a bad idea. for me, there is a fine line between a bad product with bad timing and a good product with a clear message.

  • http://getabl.wordpress.com/ markslater

    there are 3 tpes of people on the world. Those who start fires (leaders) those who tend to them (followers) and those who spend their life pissing on the fire (the get the fuck out of the wayers) – avoid the last.

  • http://twitter.com/bernardlunn Bernard Lunn

    Loved this post. A VC once called me to get a reference on an entrepreneur that I knew well. I said – meaning it as a compliment – that the entrepreneur believed in lead, follow or get out of the way. I did not use the F word. The VC said “that sounds a bit aggressive”. I was flummoxed.

  • Anonymous

    Mark…absolutely a great take on this issue….and I’m going to post it to our own startup community blog too! And the “forehead” note about how you really feel….is spot-on!

  • Ssds

    awesome post

    was great

  • http://www.chrisfharvey.com Chris F. Harvey

    Love this part:

    “Throughout life I’ve realized that many people are back benchers. “That
    will never work” is their motto. They like to criticize but they don’t
    have strong ideas of their own. They “know” what’s wrong but they never
    do anything about it. They never lead. Yet they don’t follow.”

    Right on!

  • http://www.begun.ru/begun/collaboration/agents/detail.php?ID=3689 webpromo

    Thank you for the work you have made in writing this post.

  • http://www.xuropa.com/ James Colgan

    “Leaders have well-formed opinions that go against the grain, the temerity to sell their  vision to skeptics, the tenacity to stick to their ideas when they are inevitably criticized, the resiliency to wake every day when they’re being kicked by everybody for their beliefs but also the willingness to look at data and re-chart their course when they got it wrong.”
    Brilliant!

  • http://www.empowerme.org Adrienne Graham

    Excellent commentary Mark. I’ve only started reading your blogs recently, but I’m glad my friend turned me on to you. 

    This came right on time for me. Thank you for helping me get the fuck out my own way and get things back into persepctive. You’ve definitely lit a fire under me. Thank you!

    Adrienne Graham

  • http://twitter.com/DanielSBowen Dan Bowen

    Thanks for the heads-up James, I’ll check it out.  Interesting perspective on screwing up…my first intro into the intelligence business was an old Chief who looked my small class in the eye and told us we didn’t have a choice to have a bad day because if we did we’d kill someone…I almost learned the hard way what he meant.  While many I’ve shared that with think it’s a ridiculous perspective for business, I find people that understand that focus to be incredibly motivated!

  • http://www.carlyleproperties.com new supervisor training

    Yeah i agree, it’s rare these days..

  • http://twitter.com/PolitEcht PolitEcht

    Great point. Lead or follow, and you can be an asset. One can step in and lead at any time, or drop back and follow, still supporting the team. Anything else is a drain on everyone.

  • http://twitter.com/florin_muresan Florin Muresan Peter

    I don’t really care about reading whole posts, but damn! this article was great. Being a leader really sucks at times, but if you want to get that Vision of your into the world, you do what you have to, to get it all right no matter what that huge bunch of haters tells you. Getting the idea into the world is the only satisfaction a leader gets, so he’d better stick to his idea, because there’re no rewards on the way, only @ the finish.

  • Anonymous

    You raise a really valid point and back it up with a great example (Yahoo). I’ll certainly be visiting again :)

  • http://twitter.com/jimmyhendricks jimmyhendricks

    Love it. Its so important to drive action

  • http://afinanceguy.com afinanceguy

    another rain-related one is “they are going to blame you when it rains, so you might as well take credit for the sun.”

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