About Me

The short version:

  • Grew up in NorCal
  • Graduate of UCSD (economics) and University of Chicago (MBA)
  • First job: programmer at Accenture
  • Startups: BuildOnline (sold to publicly traded French company) and Koral (sold to Salesforce.com)
  • Now: Partner at GRP Partners, the largest venture capital firm in Southern California
  • Current Investments / Boards: RingRevenue, GumGum, AdlyBurstly, Pose & TextPlus
  • Angel investor in: Affordit, EagleCrest Energy, EcoMomExpenseCloud, Gendai Games, LaughStub and several others (including a company that is the global patent holder in resealable aluminum cans)
  • Also: on the board of UCSD’s Rady School of Business Venture Capital Fund
  • I founded Launchpad LA, a mentorship program designed to help the most promising LA-based companies get funded and become successful (and stay in Los Angeles!)
  • I’m the host of This Week in Venture Capital, a weekly web television series designed to help entrepreneurs better understand the world of Venture Capital and to put a human face on prominent VCs

The longer version:

I grew up in Northern California and was fortunate enough to have computers around my house and school from a young age.  In fact, in high school in the mid-eighties I sold computer software and taught advanced computers.  Luckily I found this Venn Diagram that describes the correct intersection of “Geek” as being somebody with brains and obsession but not with social ineptitude.  I was also the guy in high school who sold custom t-shirts and threw keg parties.  I combined these passions in university by becoming social chairman and then president of my fraternity while redesigning our accounting system with Lotus 1-2-3 macros.  Which frat I was in doesn’t matter since I never gave it a second thought after college.

When I was graduated I joined Andersen Consulting (now Accenture) in Los Angeles to build computer systems for large corporations.  I focused mostly on computer networking but had stints with programming, database design and then system modeling and testing.  Yes, I programmed in COBOL and used DB2 and CICS.  Yes, that means I’m older than a lot of you but our shit still had to work!  In 1994 when most of my friends were leaving system integration to start companies in Silicon Valley I chose a different path.  I transferred within Accenture to their technology center of excellence in Sophia Antipolis, France and lived in Antibes and then Cannes.  No, this didn’t suck.  I got to work all over Europe including a long stint in Rome as well as posts in Belgium, Switzerland, Hungary and Spain.

Accenture paid for my MBA at University of Chicago and I got to work for a three year period of time as a “strategy consultant,” which meant I became a blackbelt in PowerPoint and Excel.  Actually, I worked on a lot of really interesting projects including working on the original Internet Strategy project for the head of Internet & Multimedia at British Telecom as well as a board-level eCommerce strategy project for Sony in Tokyo, Japan, where I lived for 6 months.

I started my first company in 1999 and was headquartered in London.  We were a SaaS platform for large-scale engineering & construction projects including the London Underground, Thames Water, BNP Paribas and all of the top German construction firms.    We had offices in 7 countries and I personally traveled to India to help establish our “captive” development center in Pune.

I left this company in 2005 and sold it to a publicly traded French services company.  I moved home in 2005 and founded my second company, Koral, in San Mateo (I lived in Palo Alto).  We sold this company to Salesforce.com where I became VP Product Management.  This company now forms what is known as Salesforce Content.

I joined GRP Partners in 2007 as a General Partner.  I focus on early-stage technology companies – usually looking at Series A or seed investments.

To follow me on Twitter: www.twitter.com/msuster

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  • http://outwithabang.rickwaghorn.co.uk Rick Waghorn

    Mark,

    I’m following your Twitter feeds with interest… be nice to chat; already speaking to Kent Goldman at FirstRound… but lunch at Zuni’s would be fun.

    http://outwithabang.rickwaghorn.co.uk/?p=302

    All the best,

    Rick (Waghorn)

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  • http://www.dsmwlaw.com/members_firm/lytle_d.asp Doug Lytle

    Congrats on your new venture, Mark. Looks interesting.

    Take care.

    -Doug Lytle

  • markgreenberg

    Mark,

    I've found your blog extremely helpful and full of great advice. I'm a new entrepreneur looking to learn more about how to “price” my company, how splits work, how much equity a VC is looking for, what happens to the equity that angels own and so forth. Is there a good blog you can suggest to read to learn all this? I'm hoping to raise VC for my company in the next month and am definitely hoping to understand all this

    Thanks
    Mark

  • markgreenberg

    Mark,

    I've found your blog extremely helpful and full of great advice. I'm a new entrepreneur looking to learn more about how to “price” my company, how splits work, how much equity a VC is looking for, what happens to the equity that angels own and so forth. Is there a good blog you can suggest to read to learn all this? I'm hoping to raise VC for my company in the next month and am definitely hoping to understand all this

    Thanks
    Mark

  • http://bothsidesofthetable.com msuster

    Mark, thanks for the feedback. Some sites you might check out are venturehacks.com, avc.com, askthevc.com, feld.com and hopefully many issues covered on my site. If not, feel free to post questions under the blog heading “Pitching a VC” and I'll try to answer them.

  • http://bothsidesofthetable.com msuster

    Mark, thanks for the feedback. Some sites you might check out are venturehacks.com, avc.com, askthevc.com, feld.com and hopefully many issues covered on my site. If not, feel free to post questions under the blog heading “Pitching a VC” and I'll try to answer them.

  • http://www.growvc.com valto

    It looks like you have updated to new blog, since I have visited last time (normally I read via RSS). I was looking for some of the older comments to older posts. Are those all gone?

  • http://www.growvc.com valto

    It looks like you have updated to new blog, since I have visited last time (normally I read via RSS). I was looking for some of the older comments to older posts. Are those all gone?

  • synstelien

    Mark,

    I just wanted to stop in and say thanks for putting this out there.

    Seeing things from your point of view has provided some great insight. I've found the site informative and helpful and hope that you keep this going.

    Best,

    Don

  • http://bothsidesofthetable.com msuster

    I'm trying to figure that out right now. I asked a friend to help me import them all – he thought he had gotten them. Have you spotted some that are missing? Any pointers would help. I'm trying to track this down.

  • http://www.tweeteryapp.com Don Synstelien

    Mark,

    I just wanted to stop in and say thanks for putting this out there.

    Seeing things from your point of view has provided some great insight. I've found the site informative and helpful and hope that you keep this going.

    Best,

    Don

  • http://bothsidesofthetable.com msuster

    I'm trying to figure that out right now. I asked a friend to help me import them all – he thought he had gotten them. Have you spotted some that are missing? Any pointers would help. I'm trying to track this down.

  • http://www.growvc.com valto

    I was looking for that particular comment dialog that we had about type of startups, that finally made me start the startupcommons.org initiative. I would like to check the dialog again and also the correct date, so I could have mentioned when I will blog about the steps that lead to startup commons.

    I think it was on the post “Do You Really Even Need VC?”. It was sometime early summer, maybe june.

    It seems to me that since you have this new blog all of those (had to be hundreds) of comments were left behind. Do you still have that old blog live somewhere?

    Please let me know, if you find/restore those comments.

    Other than missing comments, I really like your new blog with disqus etc.

    As a VC, I think you are doing a really great job sharing your wisdom, with thoughtful posts – really covering both sides :)

  • http://twitter.com/TateHolt Tate Holt

    Your Deer Hunter piece is right on the money…

  • http://twitter.com/TateHolt Tate Holt

    Your Deer Hunter piece is right on the money…

  • http://twitter.com/rackup Marc Rochman

    Saw your comment on Twitter while launching at TC50. Thanks for the comparison with S*****. Hope that you realize that our model is very different :-) I follow you on twitter. Will enjoy a DM with feedback or an email. marc at rackup.

  • http://twitter.com/rackup Marc Rochman

    Saw your comment on Twitter while launching at TC50. Thanks for the comparison with S*****. Hope that you realize that our model is very different :-) I follow you on twitter. Will enjoy a DM with feedback or an email. marc at rackup.

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  • Enrique

    Mark,
    Great blog! I am actually starting my own web business coming from a Bain backed startup (I also started and ran a small services firm after b-school, but was not my idea). Your advice is really helpful and based on accurate facts – at least compared to what I have experienced. Once I get further along in my alpha site, can I share it with you for feedback?

  • http://bothsidesofthetable.com msuster

    Sure, I'd be happy to check it out. Send me a Twitter message @msuster

  • http://bothsidesofthetable.com msuster

    I'm guessing you guys are the ones who looked to me like Swoopo? It's so hard in a short demo to really be able to tell the difference. Sorry if it was off base.

  • Enrique

    Mark,
    Great blog! I am actually starting my own web business coming from a Bain backed startup (I also started and ran a small services firm after b-school, but was not my idea). Your advice is really helpful and based on accurate facts – at least compared to what I have experienced. Once I get further along in my alpha site, can I share it with you for feedback?

  • http://bothsidesofthetable.com msuster

    Sure, I'd be happy to check it out. Send me a Twitter message @msuster

  • http://bothsidesofthetable.com msuster

    I'm guessing you guys are the ones who looked to me like Swoopo? It's so hard in a short demo to really be able to tell the difference. Sorry if it was off base.

  • chrisoleary

    I've enjoyed reading over your thoughts and was wondering if you'd be interested in taking a look at, and giving me comments about, a book I recently completed called “Elevator Pitch Essentials.” I think it's good, but I'm always looking for ideas about how it could be improved.

  • chrisoleary

    I've enjoyed reading over your thoughts and was wondering if you'd be interested in taking a look at, and giving me comments about, a book I recently completed called “Elevator Pitch Essentials.” I think it's good, but I'm always looking for ideas about how it could be improved.

  • http://bothsidesofthetable.com msuster

    I could try but … man oh man … I'm already behind on a million other things. If you send it and I find it engaging I'll read and comment.

  • http://bothsidesofthetable.com msuster

    I could try but … man oh man … I'm already behind on a million other things. If you send it and I find it engaging I'll read and comment.

  • chrisoleary

    E-mail me your snail mail address (thepainguy@gmail.com) and I'll drop a copy in the mail, in case you get time. It's only 100 pages.

  • http://www.HotChicsForSmartMen.com/ The Don

    Keep up the great posts! Just recently discovered this blog and really like it. Have already shared some articles with the local startup community here.

  • http://www.nuiteq.com/ Harry van der Veen

    Your website looks very interesting. I will for sure come back. Bookmarked it. Thanks for the interesting reads until now.

  • http://www.nuiteq.com/ Harry van der Veen

    Your website looks very interesting. I will for sure come back. Bookmarked it. Thanks for the interesting reads until now.

  • andyhunn

    Mark – Have greatly enjoyed this blog since discovering about a month ago.

    Have been in the startup game for 16 years in the Virginia market, now have the chance to run my own after learning the game by helping build a few other startups- Digex, Cybertrust, etc – where we exited well for our investors. Your posts ring true to my own experiences, and appreciate your advice as we are now at $5MM in revs after our May '09 launch and looking at a possible venture round.

    Thanks a heap.

    Andy Hunn
    COO
    Resonate Networks

  • andyhunn

    Mark – Have greatly enjoyed this blog since discovering about a month ago.

    Have been in the startup game for 16 years in the Virginia market, now have the chance to run my own after learning the game by helping build a few other startups- Digex, Cybertrust, etc – where we exited well for our investors. Your posts ring true to my own experiences, and appreciate your advice as we are now at $5MM in revs after our May '09 launch and looking at a possible venture round.

    Thanks a heap.

    Andy Hunn
    COO
    Resonate Networks

  • http://www.testmyidea.com/ Ian

    Hi ..thank you for your insight..It is a fact that there must be thousands of great ideas missed by investment houses.. ( on the law of probability there must be a few geniuses in the 3 billion poor..!! )

    My quest is to find a way for you chaps to more easily discover these hidden ideas .( even in the ones you have rejected…testrat.com is one idea and this led to beta testing … and the alpha site ….. nearly finished

    http://www.tmi2.testmyidea.com on the fly test ?

    There must be a better way than the current waste of time ? ..ian

  • frescaman

    dammit, Mark, why you postin' so much? i'm 2 weeks behind on TC and after reading your latest barrages now I have to add another must-read to my regular list . . . you as much as anyone know how time stressed your target audience is :)

  • http://bothsidesofthetable.com msuster

    Thanks for the feedback, Don.

  • http://bothsidesofthetable.com msuster

    Awesome background and revenue ramp. Judging from your website you shouldn't have a hard time raising vc ;-) Good luck.

  • http://bothsidesofthetable.com msuster

    LOL. Your ears must have been ringing – I was just talking about you twice this week! Hope all is well.

  • frescaman

    dammit, Mark, why you postin' so much? i'm 2 weeks behind on TC and after reading your latest barrages now I have to add another must-read to my regular list . . . you as much as anyone know how time stressed your target audience is :)

    -Clark Benson

  • http://bothsidesofthetable.com msuster

    Thanks for the feedback, Don.

  • http://bothsidesofthetable.com msuster

    Awesome background and revenue ramp. Judging from your website you shouldn't have a hard time raising vc ;-) Good luck.

  • http://bothsidesofthetable.com msuster

    LOL. Your ears must have been ringing – I was just talking about you twice this week! Hope all is well.

  • toddbenshoof

    Mark,

    Thanks for taking the time to come out to USC last week. Your perspective and advice was relevant and on point. Looking forward to digging further into your blog.

  • toddbenshoof

    Mark,

    Thanks for taking the time to come out to USC last week. Your perspective and advice was relevant and on point. Looking forward to digging further into your blog.

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  • timnex

    The 5 skills article is right on the money, even more so if you've taken the path to customers and revenue to build a solid foundation to accept investment. My company is in the advertising space where tumultuous times are afoot, tremendous opportunity are available and none are for the faint of heart. Thanks for an inspiring article, it's one to re-read when times get tough.

  • timnex

    The 5 skills article is right on the money, even more so if you've taken the path to customers and revenue to build a solid foundation to accept investment. My company is in the advertising space where tumultuous times are afoot, tremendous opportunity are available and none are for the faint of heart. Thanks for an inspiring article, it's one to re-read when times get tough.

  • timnex

    The 5 skills article is right on the money, even more so if you've taken the path to customers and revenue to build a solid foundation to accept investment. My company is in the advertising space where tumultuous times are afoot, tremendous opportunity are available and none are for the faint of heart. Thanks for an inspiring article, it's one to re-read when times get tough.