About Me


The short version:

The longer version:

I grew up in Northern California and was fortunate enough to have computers around my house and school from a young age.  In fact, in high school in the mid-eighties I sold computer software and taught advanced computers.  Luckily I found this Venn Diagram that describes the correct intersection of “Geek” as being somebody with brains and obsession but not with social ineptitude.  I was also the guy in high school who sold custom t-shirts and threw keg parties.  I combined these passions in university by becoming social chairman and then president of my fraternity while redesigning our accounting system with Lotus 1-2-3 macros.  Which frat I was in doesn’t matter since I never gave it a second thought after college.

When I was graduated I joined Andersen Consulting (now Accenture) in Los Angeles to build computer systems for large corporations.  I focused mostly on computer networking but had stints with programming, database design and then system modeling and testing.  Yes, I programmed in COBOL and used DB2 and CICS.  Yes, that means I’m older than a lot of you but our shit still had to work!  In 1994 when most of my friends were leaving system integration to start companies in Silicon Valley I chose a different path.  I transferred within Accenture to their technology center of excellence in Sophia Antipolis, France and lived in Antibes and then Cannes.  No, this didn’t suck.  I got to work all over Europe including a long stint in Rome as well as posts in Belgium, Switzerland, Hungary and Spain.

Accenture paid for my MBA at University of Chicago and I got to work for a three year period of time as a “strategy consultant,” which meant I became a blackbelt in PowerPoint and Excel.  Actually, I worked on a lot of really interesting projects including working on the original Internet Strategy project for the head of Internet & Multimedia at British Telecom as well as a board-level eCommerce strategy project for Sony in Tokyo, Japan, where I lived for 6 months.

I started my first company in 1999 and was headquartered in London.  We were a SaaS platform for large-scale engineering & construction projects including the London Underground, Thames Water, BNP Paribas and all of the top German construction firms.    We had offices in 7 countries and I personally traveled to India to help establish our “captive” development center in Pune.

I left this company in 2005 and sold it to a publicly traded French services company.  I moved home in 2005 and founded my second company, Koral, in San Mateo (I lived in Palo Alto).  We sold this company to Salesforce.com where I became VP Product Management.  This company now forms what is known as Salesforce Content.

I joined Upfront Ventures in 2007 as a General Partner.  I focus on early-stage technology companies – usually looking at Series A or seed investments.

To follow me on Twitter: www.twitter.com/msuster