Posts by Mark Suster


Planning a threaded Tweetstorm? Here’s the rules: 1/Tweet 2/Reply to 1st Tweet but remove your @name 3/Reply to 2nd Tweet not 1st 4/Repeat

— Mark Suster (@msuster) May 29, 2015

I learned the hard way by doing a Tweetstorm below but linked every subsequent Tweet back to the original Tweet to create the thread. I faced the wrath of the community. It turns out that it works fine how I did it with the web version of Twitter but not with mobile.

1/ Twitter started off positioned as a micro-blogging platform but in the end became more of an RSS reader

— Mark Suster (@msuster) May 29, 2015

 

2/ @pmarca popularized the “Tweetstorm” which ironically brought the real concept of microblogging to Twitter many years after its inception

— Mark Suster (@msuster) May 29, 2015

3/ What I love about Tweetstorms is that you get engagement on each 140 chars. It forces clarity of writing & discrete ideas

— Mark Suster (@msuster) May 29, 2015

4/ Each point you make in a Tweetstorm in a way has to be its own independent idea to be truly effective

— Mark Suster (@msuster) May 29, 2015

5/ Twitter doesn’t support Tweetstorms so the community developed the norm of responding to your own Tweetstorms to create a single thread

— Mark Suster (@msuster)

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Anybody who reads the blog regularly will know that I’m long video. I’ve made 5 investments in the sector and I hope to make 5 more. Between the US & Europe alone the video sector is worth around $500 billion. And TV / Film / Video Games / Virtual Reality / Augmented Reality and frankly the Internet will all merge.

Western countries watch > 5 hours of TV per day. Why? Because we’re visual storytellers. We simply can’t escape our history as hunters & gatherers sitting around a fire and explaining the world to our community.

Sight. Sound. Motion. Equals emotion.

Emotion = recall. Recall + positive feelings = power to purchase or engage.

It’s why I so often talk about the Power of the Narrative. Stories are everything. And the best way to tell stories is visual. It’s why I have an online video show.

The best way to get across what your startup does is through video, too.

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Unicorns.

The most overused word in the technology industry today. And they aren’t even fucking real. That is how absurd things have gotten. No, I take that back. THIS is how absurd things have gotten:

“I have to raise at a billion-dollar valuation”

“Why? You don’t have the revenue or profit to support that valuation.”

“But if I don’t I won’t be able to recruit the best people in the market. And every great company is raising at north of a billion dollars now so I need to in order to compete.”

“Ok. Well, if you choose the price, I choose the terms.”

“Deal.”

I can’t make this shit up. Can it be that Silicon Valley (the HBO show) isn’t farcical enough?

Yet in every great farce there is a lesson to be learned. And here is one take away from this current behavior that you take to the bank … The Power of the Narrative.

In November of 2013 Aileen Lee of Cowboy Ventures coined the term “

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Lawsuits. I’m so tired of the nature of the legal system in the United States where bullying, intimidation and mobster-like shake-downs are becoming prevalent. As I write these words I already imagine my next deposition in which I’m asked to read this out loud.

Lawsuits are becoming so prevalent these days. Even when I’m not the one being sued I find myself being dragged into deposition after deposition and my blog (along with all my emails) are being served as evidence. So I look forward to reading this to opposing counsel at the next deposition where I can tell them that I’m not afraid of appearing in court and I’m not intimidated into frivolous claims in search of shake-down money.

I often speak about co-founder fighting and how this ends in lawsuits but this has become much more prevalent. I’d encourage you to watch this quick 3-minute video with some views on what I call “The Co-Founder Mythology” that is perpetuated in Silicon Valley. The simple point is that if you control 51% of your company and/or the voting rights you can avoid a lot of headache and you can still be very generous with early people who join your mission.

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As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009.

We look for pockets of excellence where we may have skills that aren’t native in other markets or where our home town may have some unique skills or talents.

Everybody now knows that LA produced SnapChat, Tinder and Maker Studios. They are getting a sense that as VR and AR become more an important part of the computing landscape that the history of film-making and camera innovations not to mention special effects and talent will continue  to propel LA’s tech market growth.

We set out to understand this market a little bit better along with our friends at CB Insights and I hope you find this data valuable as you try to understand the opportunity as it relates to your business. The report on the LA Tech Market can be found on this link.

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