Blog Archives

One of the Biggest Mistakes Enterprise Startups Make

This article initially appeared on TechCrunch. The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a

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Beware of Ballers on a Budget

The other day I was at a Mercedes dealership. Unfortunately my wife was hit head on in December by a woman who lost control of her car. It was time to get a new car and my wife’s requirements were:

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Why You Shouldn’t Launch Your Startup at a Major Tech Event

It’s February now. That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas. I get asked often how to best launch at SXSW. What

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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. I will put the full list of posts here. The start of this series was, Should Your Startup Announce Funding? 6

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Should Startups Announce Their Funding?

  Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I think many board members (including VCs) were trained 10+ years ago when

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Mark Suster is a 2x entrepreneur who has gone to the Dark Side of VC. He joined GRP Partners in 2007 as a General Partner after selling his company to Salesforce.com. He focuses on early-stage technology companies. Read more about Mark.

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