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	<title>Both Sides of the Table &#187; SoCal Stuff</title>
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	<description>Entrepreneur turned VC</description>
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		<title>Good Times Ahead for VC-backed Tech Companies?</title>
		<link>http://www.bothsidesofthetable.com/2009/10/21/good-times-ahead-for-vc-backed-tech-companies/</link>
		<comments>http://www.bothsidesofthetable.com/2009/10/21/good-times-ahead-for-vc-backed-tech-companies/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:16:22 +0000</pubDate>
		<dc:creator>Mark Suster</dc:creator>
				<category><![CDATA[SoCal Stuff]]></category>
		<category><![CDATA[VC Industry]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[SoCal]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vc]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://www.bothsidesofthetable.com/?p=1202</guid>
		<description><![CDATA[Montgomery &#38; Co Projects Deal Volume to Grow by 167% in Just 2 Years with No End to Growth in Sight On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em><strong>Montgomery &amp; Co Projects Deal Volume to Grow by 167% in Just 2 Years with No End to Growth in Sight</strong></em></p>
<p><img class="aligncenter size-medium wp-image-1223" title="happy business people" src="http://bothsides.wpengine.netdna-cdn.com/wp-content/uploads/2009/10/business-people-jumping-300x155.jpg" alt="happy business people" width="300" height="155" />On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the <a href="http://www.techcoastangels.com/Public/content.aspx?ID=EA6BF3BF-964F-11D4-AD7900A0C95C1653" target="_blank">Tech Coast Angels</a> (TCA).  We meet to discuss trends in the industry and to find ways to work together to help with SoCal deal syndication &#8211; somethings that happens automatically on Sand Hill Road in NorCal due to proximity.</p>
<p>We feature a prominent speaker at every event.  This morning we heard from Jamie Montgomery, CEO of the venerable Montgomery &amp; Co investment bank who is at the heart of what is going on in M&amp;A for venture backed companies.  They do around 7% of the total VC-backed deals in the US per year or just under 40 deals / year on average (present year excluded!)</p>
<p>I have to admit that I was greatly encouraged by Jamie&#8217;s outlook for venture backed companies, which if true will be a welcome relief for our industry.  No doubt a tech M&amp;A banker would have a bias to say that the world ahead looks rosy, but however you want to put a spin on the next 2 years I think you&#8217;ll find this data very interesting and useful.  Where I add commentary from myself or my fellow VC colleagues from our discussion after Jamie left I&#8217;ll put in red.</p>
<p>Summary of Montgomery &amp; Co&#8217;s views on the road ahead for tech M&amp;A of venture backed companies:   (the whole presentation is later in the post, which I suggest you look at because it has insightful data.  If you want to download the document I&#8217;ve made it available at my favorite document sharing site DocStoc).</p>
<p><img class="alignleft size-medium wp-image-1224" title="arrow-pointing-down" src="http://bothsides.wpengine.netdna-cdn.com/wp-content/uploads/2009/10/arrow-pointing-down-300x294.jpg" alt="arrow-pointing-down" width="210" height="206" />1. <strong>2009 has been the worst year for M&amp;A in a decade</strong>.  The total number of M&amp;A deals in the US this year is projected to be a paltry 225 transactions relative to more than 450 deals just 2 years ago, which was the norm between 2002-2007, varying only by around 3% per year.  Projected IPOs for 2009 are an embarrassing 10 total deals, down from 86 just 2 years ago (it was 265 in the go-go years of 99-00) but at least up from 6 in 2008.</p>
<p><span id="more-1202"></span>2. <strong>Montgomery expects M&amp;A to rebound to the normal recent levels at 450 deals by 2010</strong>.  They have data from surveys they did with corporate development officers (e.g. the people who buy companies) in Q2 of this year of technology &amp; media companies.  Nearly 50% say they will increase their activity levels in 2010 (hallelujah!) with only 19% saying they would decrease levels.  Jamie believes that if he were to poll corporate buyers this month (e.g. Q4) the number of buyers expecting to pick up activity would be greater than 80%. Montgomery believes there will be 50 IPOs in 2010 as there is pent-up supply and a higher risk tolerance amongst institutional public investors harmonizing at 40 deals / year for the 3 years starting in 2011.</p>
<p>Fred Wilson supports Montgomery&#8217;s view in this thoughtful post on <a href="http://www.avc.com/a_vc/2009/05/the-end-of-the-ipo-drought-is-coming.html" target="_blank">the return of the tech IPO market</a>.  Bill Gurley of Benchmark Capital hopes <a href="http://www.cnbc.com/id/15840232?video=1135525467&amp;play=1" target="_blank">IPO&#8217;s will pick up</a> in this CNBC Video but stopped short of saying it would for sure.  He thinks demand for IPOs (from buyers) remains high while supply is low because Sarbanes Oxley amongst other things has made less CEOs want to go public.</p>
<p>3.<strong> More interestingly Montgomery expect the M&amp;A market to grow to 600 in 2011 and 750 in 2012</strong>.  This would be a whopping 233% increase from today&#8217;s levels and 66% above the average of the years just preceding the current recession.  The believe several factors will drive this growth:</p>
<ul>
<li><strong><img class="alignright size-medium wp-image-1225" title="on sale" src="http://bothsides.wpengine.netdna-cdn.com/wp-content/uploads/2009/10/on-sale-300x299.jpg" alt="on sale" width="216" height="215" />VC&#8217;s have a supply of companies they need to sell: </strong>There is a huge pent-up supply of venture-backed companies.  VCs are typically &#8220;closed-end&#8221; funds, which means that we are expected to sell our positions in companies within a pre-defined timeframe and return the money to our shareholders.  This time period is usually 10 years (although small extensions are common).  They cite 800 VC-backed companies that are now &gt; 10 years old and this number would more than double to 2,000  within 18 months if M&amp;A doesn&#8217;t pick up.</li>
</ul>
<dd> It is also worth noting that the rate of attrition of startup companies once they&#8217;ve reached the three year mark is an astonishingly low 1.4% per year.  The take-away is that the supply of companies out there keeps growing.  <span style="color: #ff0000;">As a VC group we felt that the oversupply of companies might actually hurt our industry returns.  Buyers aren&#8217;t oblivious to the fact that funds need to sell older portfolio companies and an oversupply relative to demand means that prices should still be challenged going forward.</span></dd>
<dd> </dd>
<dd><span style="color: #000000;">Jamie&#8217;s view is that the healthiest company in any sector will still command outsized returns (e.g. Pure Digital to Cisco) but that even the 2nd largest will get much lover valuations.</span></dd>
<dd> </dd>
<ul>
<li><strong>Strategic investors are looking to consolidate their positions</strong>: The top 6 buyers in tech &amp; media account for 27% of all purchases.  And look at this post by Paul Kedrosky showing <a href="http://blogs.wsj.com/digits/2009/08/14/apples-cash-hoard-it-just-keeps-on-growing/" target="_blank">how much cash Microsoft, Apple &amp; Google have</a>!  With 50% of buyers suggesting in a Q2 survey (possibly 80+% now) they will increase their pace of investment and a further 33% holding flat this argument is for more deals.  <img class="aligncenter size-medium wp-image-1230" title="Microsoft-apple" src="http://bothsides.wpengine.netdna-cdn.com/wp-content/uploads/2009/10/Microsoft-apple1-300x158.jpg" alt="Microsoft-apple" width="270" height="142" /></li>
</ul>
<dd><span style="color: #ff0000;">Anecdotally as a VC I can tell you that this seems right &#8211; at least for now &#8211; as our portfolio companies are receiving much more attention from buyers.  We went around the room and everybody agreed that the inbound approaches to tech startups has increased significantly in the past 60 days; however, many buyers are apparently still looking for &#8220;deals.&#8221;</span></dd>
<dd> </dd>
<dd><span style="color: #000000;">Another big driver according to Montgomery is that the tech industry has matured and is returning to its vertically integrated roots.  25 years ago you had the likes of IBM and Digital who sold end-to-end solutions including hardware, OS, applications and services.  When you look at the likes of Cisco, HP and Oracle (note they bought Sun) it seems a return to this model.  As a result the bigger buyers will look to fill gaps in their vertically integrated offerings.</span></dd>
<ul>
<li><strong>More IPO filings will drive M&amp;A</strong>: There is a truism that the best way to be sold is to register for an IPO.  Buyers tend to come out of the woodworks and realize that it would be easier to buy you as a private company so it&#8217;s sort of one last look.  A recent example would be <a href="http://www.crn.com/software/220301520;jsessionid=OLGDGBVIIPER5QE1GHOSKH4ATMY32JVN" target="_blank">Compuware&#8217;s $295 million acquisition of Gomez</a>, a networking monitoring company.</li>
</ul>
<ul>
<li><strong>A secondary market for buying private companies will likely emerge</strong>:  The final point we all discussed was a secondary market for acquiring VC positions.  A secondary buyer is someone who buys either specific positions from a VC or buys their whole porfolio.  What drives this is often the need for the VC to return money to its investors due to the end-of-life nature of its fund.  Right now this isn&#8217;t robust because the buyers are bottom-feeders (e.g. cheap) but there was a sentiment that some funds will likely be raised in the next 3 years to buy out VC positions at more fair valuations.</li>
</ul>
<p> </p>
<p>What have been your experiences in the past 6 months?  What are your predictions for the road ahead.  Love to hear more views!</p>
<p> </p>
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<p><span style="font-size: xx-small;"><a href="http://www.docstoc.com/docs/13461804/MandA-Outlook-for-2010--2011">M&amp;A Outlook for 2010 / 2011</a> &#8211; </span></p>
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		<title>What We Must Learn from Asia</title>
		<link>http://www.bothsidesofthetable.com/2009/08/11/what-we-can-learn-from-asia/</link>
		<comments>http://www.bothsidesofthetable.com/2009/08/11/what-we-can-learn-from-asia/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 01:42:51 +0000</pubDate>
		<dc:creator>Mark Suster</dc:creator>
				<category><![CDATA[SoCal Stuff]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[VC Industry]]></category>

		<guid isPermaLink="false">http://bothsidesofthetable.com/?p=662</guid>
		<description><![CDATA[I run a monthly meeting called the VCA that represents the majority of Southern California venture capital firms.  My goal is to bring in informative speakers who stretch our collectively thinking on topics that will influence our investment strategies and use it as a way for us to share our experiences in ways that I [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span style="color: #000000;"><img class="alignleft size-full wp-image-667" title="asia2" src="http://marksuster.files.wordpress.com/2009/08/asia2.jpg" alt="asia2" width="315" height="236" />I run a monthly meeting called the VCA that represents the majority of Southern California venture capital firms.  My goal is to bring in informative speakers who stretch our collectively thinking on topics that will influence our investment strategies and use it as a way for us to share our experiences in ways that I hope benefit the Southern California technology ecosystem.</span></p>
<p>In the past 6 months we&#8217;ve heard from Dmitry Shapiro on the future of online video, Ian Rogers on the future music model, David Sacks on the future of social networking and Michael Crandell on where Cloud Computing is headed.</p>
<p>All have been fascinating.  This month&#8217;s presentation was truly mind boggling so I wanted to be sure to share the entire presentation with all of you.  This was one of the most fascinating presentations I&#8217;ve seen in a long time and a must read &#8211; although you&#8217;ll see clearly better in person with commentary.  <a href="http://twitter.com/benjaminjoffe">Benjamin Joffe</a> (the author), a Frenchman who runs a consultancy in China that tries to help non-Asian investors understand the innovation occurring in Asia as a way to bring ideas to their local markets.  He also consults companies in Asia.</p>
<p>I lived in Europe for 11 years and in Tokyo for 6 months so the idea that innovation is happening outside of our 50 states in not new to me.  I&#8217;m sometimes surprised how little people here in the US want to try to learn from what is happening elsewhere.  I find that a shame.  When I reached out to Benjamin at the suggestion of <a href="http://twitter.com/davemcclure">Dave McClure</a> who told me what a great guy he was I was fascinated.</p>
<p><strong><span style="color: #ff0000;">To see the deck click</span></strong> &#8212;-&gt;  <a href="http://www.docstoc.com/docs/9661034/Lessons-from-Asia-for-Tech-Sector">HERE</a> (sorry, I can&#8217;t do embeds yet, I&#8217;m migrating from WordPress.com to WordPress.org in the next few weeks).  As I mentioned, some pages unintelligible without commentary but well worth a read to get to the nuggets.</p>
<p>My take aways are below:</p>
<p>1. <strong>Wacky, weird and low cost</strong>: Before diving into what I learned in the deck I want to share something crazy.  Motorola gave us in the US the RAZR (before they stopped innovating).  But China literally gave us the Cell Razor.  Benjamin brought in a cell phone where the bottom pulls out and you have an electric razor.  No joke.</p>
<p>2.<strong> Film innovation</strong> &#8211; If Benjamin&#8217;s analysis is right &#8211; even many of our most successful films have been adaptations from Asian films.  I knew some were but the scope was surprising.  Especially Star Wars &amp; The Matrix.</p>
<p>3. <strong>Internet users</strong> in US &#8211; 225 million, mobile 260MM.  China Internet: 340MM, Mobile a staggering 650MM.  Don&#8217;t bet that China won&#8217;t innovate in mobile. (slide 29)</p>
<p><img class="alignright size-thumbnail wp-image-675" title="Korea" src="http://marksuster.files.wordpress.com/2009/08/korea.gif?w=150" alt="Korea" width="150" height="104" />4. 70% of <strong>Korean </strong>population has Internet speeds &gt; 5mbps (and avg = 15 mbps) &#8211; don&#8217;t bet that the Koreans won&#8217;t innovate on online content (slide 30).  Larger online game market ($1 billion) than Japan despite 1/3 population and 1/2 GDP per capital (slide 99).  Way ahead of the US on mobile gifting.</p>
<p><img class="alignleft size-thumbnail wp-image-674" title="japan-flag" src="http://marksuster.files.wordpress.com/2009/08/japan-flag.gif?w=150" alt="japan-flag" width="150" height="100" />5. More than 90% of <strong>Japanese</strong> mobile subscribers are on 3G networks (vs. 20% in the US) (slide 30), More than 50% have mobile TV &amp; <a href="http://en.wikipedia.org/wiki/Near_Field_Communication">NFC </a>chipsets (slide 87). Mobile <a href="http://en.wikipedia.org/wiki/Average_revenue_per_user">ARPU </a>= a staggering $110 / month for content and commerce alone (slide 88).  Massive fall-off in ringtone and massive uptick in full songs (slide 89) &#8212;&gt; still think we shouldn&#8217;t be watching what&#8217;s happening in Asia?  Sales of avatars in social games nearly 50% of total revenue eclipsing revenue from affiliate transaction, ads or paid games (slide 97).  Mobile game content revenue &gt; PC game revenue (slide 98)</p>
<p>6. <strong>China&#8217;s </strong>leading social network (Tencent, who&#8217;s product is QQ) already does more than $1 billion in revenue.  That&#8217;s 2x Facebook estimates.  Tencent market cap on public market is $21 billion, Facebook&#8217;s is a theoretical $3-15bn (slide 52). China is innovating in many of the categories that the US is trying to solve now including mobile</p>
<p><img class="alignright size-thumbnail wp-image-673" title="ChineseFlag" src="http://marksuster.files.wordpress.com/2009/08/chineseflag.jpg?w=150" alt="ChineseFlag" width="150" height="99" /></p>
<p>couponing, vertical social networks, Internet TV, etc.</p>
<p>7. <strong>Free-to-play gaming with micro transactions</strong> has become huge in Asia with very nice profit margins. EA and others in the US are copying this success (slide 71)</p>
<p>When I lived in Europe in the 90&#8242;s we all texted people on mobile phones.  I was surprised when I came back to the US and the only people texting were 13 year olds.  When I worked in Japan it was crazy how much people were using mobile content on the i-mode phones.  Now they have TV &amp; NFC chips.  I have been looking at a South Korean online start-up and am blown away by the innovation in this company relative to the online models I see in the US.  It is a global world &#8211; I plan to make sure I&#8217;m tapped into Europe, Israel and increasingly Asia to know what trends I can look for here in California.</p>
<p><span style="color: #000000;"><br />
</span></p>
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		<slash:comments>13</slash:comments>
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		<title>Twiistup 6 Highlights</title>
		<link>http://www.bothsidesofthetable.com/2009/08/03/twiistup-6-highlights/</link>
		<comments>http://www.bothsidesofthetable.com/2009/08/03/twiistup-6-highlights/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 16:24:06 +0000</pubDate>
		<dc:creator>Mark Suster</dc:creator>
				<category><![CDATA[SoCal Stuff]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[SoCal]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bothsidesofthetable.com/?p=539</guid>
		<description><![CDATA[Twiistup 6 has come to an end.  It proved to be a great transitional year.  Out is the &#8220;cocktail only&#8221; Twiistup and in is the new format of a conference that should take its rightful place on the national technology calendar.  I believe that Twiistup is now a platform from which to grow and highlight [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_542" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-542" title="expensebay wins" src="http://marksuster.files.wordpress.com/2009/08/expensebay-wins.jpg?w=300" alt="ExpenseBay Wins Showoff" width="300" height="199" />
	<p class="wp-caption-text">ExpenseBay Wins Showoff</p>
</div>
<p><a href="http://www.twiistup.com/">Twiistup 6</a> has come to an end.  It proved to be a great transitional year.  Out is the &#8220;cocktail only&#8221; Twiistup and in is the new format of a conference that should take its rightful place on the national technology calendar.  I believe that Twiistup is now a platform from which to grow and highlight what is uniquely LA.  We are a city unique in merging the world&#8217;s best content with digital media and technology expertise.  Much of this was highlighted at Twiistup.</p>
<p>LA not only produced the obvious &#8211; MySpace &#8211; but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills).  In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal).  We are also home to DemandMedia (Richard Rosenblatt) and Mahalo (Jason Calacanis).</p>
<p>We have accomplished much yet have much work to do.  There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like <a href="http://www.topspinmedia.com/">TopSpin Media</a>, <a href="http://www.sometrics.com">Sometrics</a> and <a href="www.gumgum.com">GumGum</a>.</p>
<p>For highlighting what is uniquely LA, for adhering to a strict quality standard for speakers and for building this great platform for the future Francisco Dao (aka “<a href="http://www.twitter.com/theman">The Man</a>”) should feel proud of what he has accomplished.  As should Eric Sikola and <a href="www.expensebay.com">ExpenseBay </a>who won the &#8220;Showoff&#8221; judges competition (<a href="http://www.flickr.com/search/?w=all&amp;q=kenneth+yeung+twiistup&amp;m=text">Photos </a>featured here taken by (cc) Kenneth Yeung – <a style="outline-width:0;outline-style:initial;outline-color:initial;background-image:initial;background-repeat:initial;background-attachment:initial;background-color:transparent;color:#21759b;text-decoration:none;background-position:initial initial;border:0 initial initial;margin:0;padding:0;" rel="nofollow" href="http://www.thelettertwo.com/">http://www.thelettertwo.com</a>).  Twiistup 6 featured 12 showoff companies as the opening act of a 2-day conference.  From this crowd of 12 I believe you’ll see 4-5 companies with the potential to rise to prominence.</p>
<div id="attachment_548" class="wp-caption alignright" style="width: 300px">
	<img class="size-medium wp-image-548" title="feld nazar" src="http://marksuster.files.wordpress.com/2009/08/feld-nazar.jpg?w=300" alt="Andy Sack, Dave McClure, Brad Feld &amp; Jason Nazar (photo by Jolie Odell)" width="300" height="225" />
	<p class="wp-caption-text">Andy Sack, Dave McClure, Brad Feld &amp; Jason Nazar (photo by Jolie Odell)</p>
</div>
<p>We had an excellent opening panel on early-stage investing with Dave McClure (Founders Fund &#8211; NorCal), Brad Feld (Foundry Group, Boulder) and Andy Sack (Founders Co-Op, Seattle).  The panel was hosted by Jason Nazar who brought his usual frenetic energy.   My favorite line from this panel: <span style="color:#ff0000;"><strong>Feld, “If LA companies still have a chip on your shoulders about not being in Silicon Valley, I have one message for you – get over it!” </strong></span> And of course there was the F-bomb count that <a href="http://twitter.com/CathyBrooks">Cathy Brooks</a> and I were keeping on Dave … by the end of the panel we had counted 8.</p>
<p>There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America.  In today’s “attention deficit” economy you need PR more than ever and this doesn’t come through press releases but rather a continued, authentic conversation.&#8221;</p>
<p>In the afternoon we had a corker of panel.  <a href="http://www.twitter.com/qd3">Quincy Jones III</a>, <a href="http://www.twitter.com/iancr">Ian Rogers</a> and <a href="http://www.twitter.com/chamillionaire">Chamillionaire </a>were all on the same panel facilitated by Brian Zisk.  I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats.  Ian is so knowledgeable about the evolution of the digital music business and speaks with a <a href="http://en.wikipedia.org/wiki/Howard_Roark#Howard_Roark">Howard Roark</a> like truth about where it needs to go.  My favorite Rogers line was, “musicians of the future will be entrepreneurs and not employees [of labels].”  He obviously believes this since he has become CEO of TopSpin Media – a firm designed to do just that.</p>
<div id="attachment_540" class="wp-caption alignleft" style="width: 300px">
	<img class="size-medium wp-image-540 " title="music panel" src="http://marksuster.files.wordpress.com/2009/08/music-panel.jpg?w=300" alt="Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Bryan Zisk" width="300" height="199" />
	<p class="wp-caption-text">Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Brian Zisk</p>
</div>
<p>But in this case Chamillionaire stole the show.  He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.  He talked about the need to give personal access to fans and remain authentic while still leaving some room for mystique.  He talked about artists needing to retain rights for their website and digital content like ringtones.  He got this VC talking so effusively about his entrepreneurial instincts that my wife accused me of having a “man crush.”  (I don&#8217;t) I think this guy has the chance to be the Digital Puffy if he can amass a team to help young artists own &amp; manage their digital careers. [photo credit to Brian Solis]</p>
<p>The evening cocktail party was an 80&#8242;s theme and lived up to the traditional Twiistup fame with an open bar, elaborate costumes, Hollywood lighting and poker games until 4 in the morning.  Having been out until 3am at the cocktail party the night before I called it quits at 12:30am or as Neil Patel told me, &#8220;OK, married men should go home now&#8221; though something tells me he may not remember this quote <img src='http://bothsides.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   &#8230; (Percival cocktail <a href="http://www.flickr.com/search/?w=all&amp;q=kenneth+yeung+twiistup&amp;m=text">photo </a>by (cc) Kenneth Yeung – <a style="outline-width:0;outline-style:initial;outline-color:initial;background-image:initial;background-repeat:initial;background-attachment:initial;background-color:transparent;color:#21759b;text-decoration:none;margin:0;padding:0;" rel="nofollow" href="http://www.thelettertwo.com/">http://www.thelettertwo.com</a>)</p>
<p><img class="alignright size-medium wp-image-550" title="pervicals" src="http://marksuster.files.wordpress.com/2009/08/pervicals.jpg?w=199" alt="pervicals" width="199" height="300" />The late night didn’t make for a productive start to the morning but by the time Sean Percival got on stage to host the panel with Chris Brogan, Micah Baldwin (who started #FollowFriday) and Ben Huh (ICanHazCheeseburger) there was a great discussion on what it takes to be an Uber-blogger and social networker.  I think I could summarize the hour by saying, “don’t be a douche.”  And we heard Sean’s rant of the moment about how he hates being shaken down for DM’s by friends asking for RT’s and how he’s tired of DM Spam in general.</p>
<p>After this was my panel (co-hosted by Christian Gammill who had to leave mid-way to race off to Hawaii to get engaged and by Tony Adam), with Mike Jones (COO of MySpace), David Sacks (founder of Geni and Yammer) and Jamie Montgomery (CEO of tech investment bank Montgomery &amp; Co).  The tone of the panel was set by David’s announcement that he was relocating to Silicon Valley (and dragging Geni &amp; Yammer with him).  A debate ensued in which the consensus was, “to build the next Google or Salesforce.com you probably need to be in Silicon Valley but that SoCal had produced many great companies that made a tremendous amount of money and that would likely continue.”</p>
<p>The closing event was the filming of a live version of Jason Calacanis’ “This Week in Start-Ups” (appropriately named TWiST &#8211; episode is <a href="http://thisweekinstartups.com/2009/08/twist-episode-10-with-chris-tolles/">here</a>).  He started off the session of breaking news of the most important product announcement of his life to date – the pregnancy of his wife with his baby daughter.  He then led us through a series of discussions about the most relevant topics of the day along with Chris Tolles, the CEO of Topix.  Jason’s cutting wit and insightful commentary made for entertaining listening on topics ranging from the Microsoft / Yahoo! search deal (“will go down <img class="alignleft size-medium wp-image-555" title="calacanis" src="http://marksuster.files.wordpress.com/2009/08/calacanis1.jpg?w=300" alt="calacanis" width="300" height="199" />as one of the worst deals in history”) to the skewering Jason gave to his competitor Nick Denton (of Gawker fame) when he stole his most productive employee.</p>
<p>Anyway, to close my Twiistup 6 Summary post I will borrow from the wisdom of my forefathers, “next year in … Santa Monica.”  No doubt the platform that Francisco built will take Twiistup 7 to a whole different level.  Now back to work – we’ve got a venue to get booked.</p>
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		<title>Building Apps in a Cloud World</title>
		<link>http://www.bothsidesofthetable.com/2009/06/22/building-apps-in-a-cloud-world/</link>
		<comments>http://www.bothsidesofthetable.com/2009/06/22/building-apps-in-a-cloud-world/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 07:13:33 +0000</pubDate>
		<dc:creator>Mark Suster</dc:creator>
				<category><![CDATA[SoCal Stuff]]></category>
		<category><![CDATA[Startup Advice]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bothsidesofthetable.com/?p=161</guid>
		<description><![CDATA[I run a monthly meeting called the SoCal VCA (Venture Capital Alliance) in which we have great technology leaders present to the best VC&#8217;s in Southern California so that we can better understand the trends and develop tighter relationships with our local technology leaders.  In recent sessions we have had Dmitry Shapiro (founder of Veoh), Ian [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I run a monthly meeting called the SoCal VCA (Venture Capital Alliance) in which we have great technology <img class="alignright size-medium wp-image-172" title="clouds_320" src="http://marksuster.files.wordpress.com/2009/06/clouds_320.jpg?w=300" alt="clouds_320" width="300" height="300" />leaders present to the best VC&#8217;s in Southern California so that we can better understand the trends and develop tighter relationships with our local technology leaders.  In recent sessions we have had <a href="http://www.twitter.com/dmitry">Dmitry</a><a href="http://www.twitter.com/dmitry"> Shapiro</a> (founder of Veoh), <a href="http://www.twitter.com/iancr">Ian Rogers</a> (CEO of TopSpin Media) and <a href="http://www.twitter.com/davidsacks">David Sacks</a> (founder of Geni and Yammer, former COO of PayPal).  I hadn&#8217;t yet restarted my blog so notes from those meetings are still scratched in my yellow notepads.</p>
<p>This month we had an equally impressive speaker in <a href="http://www.twitter.com/michaelcrandell">Michael Crandell</a>, founder and CEO of <a href="http://www.twitter.com/rightscale">RightScale</a>, a Santa Barbara based company that helps manage cloud computing infrastructure.  The company has raised more than $20 million from prominent investors including <a href="http://www.benchmark.com/sv/general_partners/harvey.shtml" target="_blank">Kevin Harvey</a> of Benchmark Capital and <a href="http://www.indexventures.com/team#profile_id_5" target="_blank">Danny Rimer</a> of Index Ventures.</p>
<p>Michael&#8217;s entire presentation is <a href="http://bit.ly/GdDUB" target="_blank">here </a>on Docstoc but I wanted to highlight a couple of slides below from his session and offer some thoughts about cloud computing.</p>
<p><strong>1. Cloud continues to accelerate</strong></p>
<p>When I first started experimenting with cloud computing it was 2005/06 and I had just launched my second company, Koral.  Amazon had just launched its S3 storage (EC2 for cloud processing didn&#8217;t exist yet).  It seemed that over night every start-up I knew was using S3 and the logic was simple.  In my first company we had to buy very expensive EMC storage ($500k), high-end UNIX servers from Sun ($40k / pop), load balancers, Sun Solaris operating system and an Oracle DB ($80k).  We were $750k into the hole before we ever had a single customer.  Such was life building a SaaS company in 1999.</p>
<p>Fast forward to 2005 and we were building with $4k PC&#8217;s, LINUX operating systems, cheap storage devices and a PostGres database.  But it was still $60k when you consider 5 servers, load balancers, storage, hosting, bandwidth commitments, etc.  Enter Amazon Web Services (AWS) who would charge us for storage only as we used it (e.g. scalable with our business).  We initially only used it for back-up storage and test processing.</p>
<p>In 2008 I invested in my good friend Stuart Lander&#8217;s new business called <a href="http://bit.ly/11qsFl" target="_blank">PublicSpend</a>, whose long-term objective is to bring transparency to government spending on local vendors.  The architecture was designed by rock-star SaaS technologist <a href="http://www.twitter.com/rlissack">Ryan Lissack</a> , who is now with <a href="http://www.salesforce.com" target="_blank">Salesforce.com</a>.  He convinced me that we could build a company without buying any servers, load balancers or storage.  And simultaneously I noticed that a number of start-ups that were pitching me had done just that.  So it seems that the era of CAPEX is ended for a number of companies and Nicolas Carr got things mostly right in his book, &#8220;<a href="http://bit.ly/Ql0tf" target="_blank">The Big Switch</a>&#8220;.  And while the economy has slowed down and start-ups have curtailed spending I expected to see a slow down in Cloud spending by start-ups.  But if the graph below is any indication it seems things haven&#8217;t slowed down at all.  The red line is a good proxy for start-up spending with AWS. (note: there is more text after graph &#8211; some problems with WordPress.com don&#8217;t allow me to properly resize it)</p>
<p><img class="aligncenter size-full wp-image-209" title="Cloud Growth 3" src="http://marksuster.files.wordpress.com/2009/06/cloud-growth-3.jpg" alt="Cloud Growth 3" /></p>
<p><strong>2. Clouds are not inherently managed</strong></p>
<p>What we were doing in building on AWS was buying &#8220;infrastructure-as-a-service&#8221;, a term I first heard from Michael Crandell.  We were buying storage and processing power but we still had a lot of technical work to monitor the services and be ready to provision as demand increased.  This is the problem that RightScale stepped in to fill as depicted by the graph below.</p>
<p>The blue line represents purchasing in a CAPEX world where you buy equipment before demand.  The dotted line represents predicted demand and the red line represents actual demand.  You&#8217;re either over-provisions or under-provisioned, leading to increased expenses or unhappy customers.  But what a truly &#8220;managed cloud&#8221; service offered was a feature called &#8220;auto scaling&#8221; that automatically monitors usage patterns and can provision new server instances if you get flash crowds as happened with this <a href="http://bit.ly/RyvK8" target="_blank">Free Chocolate</a> website by Mars.  The beauty with auto-scaling is that  not only will new instances by provisioned for you for when <a href="http://www.techcrunch.com" target="_blank">TechCrunch</a> writes that great article about you but you can also auto-scale down when the flash crowd leaves.</p>
<p><img class="aligncenter size-full wp-image-212" title="managed cloud rationale2" src="http://marksuster.files.wordpress.com/2009/06/managed-cloud-rationale2.jpg" alt="managed cloud rationale2" /></p>
<p><strong>3. Everyone but Amazon seems to be asleep at the wheel</strong></p>
<p>What has surprised me the most about Cloud Computing is just how asleep at the wheel everybody but Amazon seems to be.  Where are the great cloud services from Microsoft, Google, Sun, IBM or RackSpace?  I know that all have made announcements as have a host of other providers like GoGrid.  But literally every company that has pitched me who uses a cloud uses Amazon&#8217;s AWS.  Clearly that&#8217;s not great for the market and for innovation but it&#8217;s great if you hold AMZN stock.  And it&#8217;s probably not great for RightScale.  Ultimately Amazon will move up the stack with more management offerings and the most compelling feature of RightScale when that happens will be the ability to &#8220;abstract&#8221; from any individual cloud implementation so that you can more easily transfer across clouds.  But for now RightScale&#8217;s product offers significant enough value in offering a true &#8220;managed cloud&#8221; rather than just &#8220;infrastructure-as-a-service&#8221; that you get from Amazon.  Michael made it clear that he thought the competitors were making progress but the momentum feels as intractable as trying to supplant iPhone for mobile browsing.</p>
<p><strong>4. Private Clouds on the horizon</strong></p>
<p>One of the more interesting developments I noticed in the past 6 months was the evolution of the idea of private clouds.  When I first learned of the company <a href="http://bit.ly/1Rq7Ze" target="_blank">Eucalyptus Systems </a>I have admit I didn&#8217;t immediately get it.  Why would anybody want to manage an internal cloud?  But the more I learned about it I realized that there is a compelling case for large companies who have lots of excess server capacity or storage and want to be able to offer it out to other geographies or departments rather than have excess capacity.  And if you could do so in a way that allowed you to use some internal clouds and then also call external clouds with total abstraction and therefore one set of instructions to manage it would help to migrate to external clouds over time.  And now it seems that RightScale can also sit on top of these &#8220;hybrid&#8221; clouds and help manage their co-existence.</p>
<p><strong>My conclusion</strong> is that Cloud Computing is not only here to stay but it is accelerating.  Today it seems to mostly be the domain of start-up companies or test projects for larger corporates.  But as we experienced with the success of Salesforce.com it was the small, nimble players that adopted it first.  And as we all learned when reading Clayton Christenson&#8217;s monumental book, <a href="http://bit.ly/13EbYJ">The Innovator&#8217;s Dilemma</a>, eventually the higher-end of the market will trade down given dramatically reduced costs and as Cloud Services continue to improve.</p>
<p>Built apps in the cloud?  Views on AWS or RightScale?  Views on AWS competitors?  Love to hear from you in the comments section.</p>
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