Tech Market Analysis

I’ve written before about my love for Disqus. I’m not an investor – I just love the product.

So now Facebook has a new commenting system. They’ve been around for a while and when they first announced this initiative I knew the day would come when people would start saying, “should I replace Disqus?” I started telling people privately that I thought Google should buy Disqus for the same reasons Facebook wants to own commenting in the first place. Commenting on topical blogs is a form of topical social networking in the same way that Quora is. It’s a highly engaged audience and the content generated from many of the blogs (not all) are highly valuable.

TechCrunch switched from Disqus to Facebook. This had generated a ton of posts both for and against. I’m too busy this week to find all the links for you but a quick Google or TechCrunch search should reveal many.

So should I switch? Me thinks, not. Here’s why:

1. I still heart Disqus
If you use any standard commenting system on your blog or website you’re sub-optimizing engagement. What I get at Disqus (longer explanation in the thread linked in first sentence) is a highly engaged audience that can respond to me or each other in a threaded conversation with real people. Many of the people who post use real names, real pictures and have links back to a website. I think it’s something like 40-50% of allĀ respondentsĀ are registered with Disqus. The reality is that I’ve gotten to “know” many people who comment on my blog when they are registered. I see their faces all the time and their names. I often click on a link of somebody new to see who they are.

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After the weekend kerfuffle over AngelList I was reading Brad Feld’s post on Signal vs. Noise. It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. that it’s sometimes hard to know when to pay attention and when to keep your head down.

Mostly during the day I’m in meetings or doing work. I’m sitting at my computer now at 9.00pm writing this – which is an hour earlier than I normally write (there are about 8 women at my kitchen table having a book club (aka excuse to drink wine & gossip so I’m locked in another room writing.

I don’t get too bogged down in the noise during the day. If I check Twitter it’s usually because I’m waiting for a meeting to start and I never write posts during the day. My secret noise pleasure is to scan TechMeme throughout the day. I enjoy that.

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